News - Mobile

News - Mobile

Adidas to digitise trainers and footballs to create ‘over a billion consumer touchpoints’

Adidas is building near field communications (NFC) into its footwear, apparel and sporting... Read more

'What Google did with the web we want to do to with the world' - Blippar develops visual search app

Blippar, the world’s largest image recognition and augmented reality platform, announces... Read more

The Google Shop proves bricks and mortar retail still has a vital role to play for brands, say agencies

Google has followed in the footsteps of Amazon, Apple and eBay to open its first physical retail... Read more


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