Technoheads have long dreamed of a future filled with jet packs and interplanetary travel, but while such things for now remain the stuff of science fiction, the relative mundanity of today’s world belies some impressive incremental, if not... Read more
Beacons aren’t really about customer acquisition in-stores for many brands now. For Coca-Cola, Kraft and Papa John’s, the potential for beacons lies in their ability to optimise the customer experience through precision marketing... Read more
Rakuten Marketing, the digital arm of ecommerce company Rakuten, is to take its mobile pogrammatic trading in-house after acquiring Deep Forest Media, a demand-side platform (DSP) it hopes accelerates efforts to build a "superior" mobile... Read more
Over 350 million Facebook ‘stickers’ – illustrations or animations of characters – are shared everyday on the platform, signalling a new way of communicating that brands have yet to harness, according to Facebook... Read more
George Osborne has unveiled the 2015 budget for the UK. And brands and businesses have leapt at the chance to share their views on the chancellor's proposals for their respective industries.
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Alibaba has presented a new facial recognition-based payment system for smartphones in a move which could shake up a digital payments industry already being disrupted by a host of new technologies trying to cement themselves as the go-to solution... Read more