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Latest Mobile News

News - Mobile

Learn how to write a killer award entry for The Drum Awards

How to win: top tips on writing a killer award entry

OK, so you’ve decided to enter The Drum Awards for Marketing APAC – well done, you’ve taken the first step towards rewarding your team with the attention and recognition that their brilliant work deserves. Now all you have...

Read more
World - 08/03/2023
Advertising
Marketers are asking the wrong questions about mobile ad targeting

Marketers are asking the wrong questions about mobile ad targeting

Opinion: Guest Columnists
Digital marketing is being disrupted by the opportunity to become privacy-first. For Niall Hogan, managing director, APAC, Ogury, this... Read more
Niall Hogan - 28/10/2021
Media
Is sorry the hardest word for Mark Zuckerberg and Facebook?

It’s time for Zuck to give a fuck

Opinion: Guest Columnists
Facebook, like the NFL and Nike, is one of just a handful of brands that’s remained nearly unimpeachable despite numerous public... Read more
Aaron Kwittken - 27/10/2021
Digital Advertising
Physical retail outlets will increasingly use experiential marketing, says Kevin Chan

It’s time to stop experimenting with social commerce and get stuck in

Opinion: Guest Columnists
The future of retail is now bound up with efforts to marry the commercial and social internet. Kevin Chan, head of social practice at... Read more
Kevin Chan - 06/10/2021
Below the line
It is important to ensure SMS marketing is distributed in the right way and to the correct audience

How marketers can make the most of their mobile marketing in the post-Covid world

Opinion: Guest Columnists
The pandemic has altered the purchase journey of consumers amid the frequent lockdowns, and digital has taken center stage. Jeremy... Read more
Jeremy Smart - 24/09/2021
Mobile
As digital technologies rapidly advance, a digital commerce mindset is necessary

How the home is becoming a new battleground for e-commerce

Opinion: Guest Columnists
Consumers increasingly want a different relationship with a brand, especially as they continue to spend more time at home. Amid a... Read more
Mohammed Sirajuddeen - 17/09/2021
Advertising
Amid rising tides of data privacy, developers & marketers need new SDKs

Amid rising tides of data privacy, developers & marketers need new SDKs

Opinion: Guest Columnists
In an increasingly complex data privacy landscape, app developers and marketers have reduced insight into user-level data, hampering... Read more
Ken Harlan - 13/09/2021
Advertising
The next generation of experiential will be unlocked through your phone’s camera

The next generation of experiential will be unlocked through your phone’s camera

Opinion: Guest Columnists
As part of The Drum’s Experiential Marketing Deep Dive, iProspect’s global digital and innovation director, Max Askwith,... Read more
max askwith - 13/09/2021
Mobile
Mobile gaming has brought the industry into the mainstream and proved there is much more to gaming than consoles

How diversity is breeding innovation in the gaming industry

Opinion: Guest Columnists
Marketers cannot fake it until they make it in the video game industry, explains Satori Kawamura, the director of brand... Read more
Satori Kawamura - 31/08/2021
Entertainment
Companies should not underestimate the challenges of reaching the Chinese audience

What marketers everywhere are getting wrong about the Chinese market

Opinion: Guest Columnists
Marketers around the globe are missing out on valuable opportunities to tap into the engagement, influence and buying power of Chinese... Read more
Irene Yang - 27/08/2021
Media
What better way to signal to regulators that Apple is open, anti-walled garden and anti-antitrust than by working with rivals?

How Apple could build the world’s greatest ad network – and save digital advertising

Opinion: Guest Columnists
Mobile advertising today is riddled with the challenge of delivering a great user experience while remaining transparent and trustworthy... Read more
Casey Saran - 27/07/2021
Digital Advertising
How to make mobile creative work in six seconds or less

How to make mobile creative work in six seconds or less

Opinion: Guest Columnists
While mobile use and mobile ad spend are witnessing exponential growth, mobile-first creative is often an afterthought for today’s... Read more
Billie Hirsh - 19/07/2021
Advertising
Sportbible erected a mural in response to online hate against England's footballers

Will social platforms ever actually combat hate speech?

Opinion: Guest Columnists
England’s reaching the final of the Euros was dampened by the horrific racist abuse directed at footballers on social media,... Read more
Mobbie Nazir - 16/07/2021
Media
The state of mobile finance in 2021: growth trends and strategies

The state of mobile finance in 2021: growth trends and strategies

Opinion: Guest Columnists
Mobile finance has been booming and new brands are emerging all the time. Saurabh Madan, general manager, SEA & ANZ, MoEngage defines... Read more
Saurabh Madan - 28/06/2021
Mobile
20 independent mobile agencies that should be on your radar

20 independent mobile agencies that should be on your radar

Opinion: Guest Columnists
As part of The Drum's Mobile deep dive, Cat Hartland, head of The Drum Recommends, shines a spotlight on 20 independent agencies that... Read more
Cat Hartland - 25/06/2021
Mobile
What will be the implications of new payment systems for consumers and merchants?

As m-commerce takes the world contactless, should agencies follow suit?

Opinion: The Promotion Fix
Contactless and other mobile-based digital fintech payment methods surged in popularity during the pandemic and will remain in use... Read more
Samuel Scott - 24/06/2021
Mobile
TikTok is now influencing what gen Zers buy

Letter from gen Z: here’s how we really use social commerce

Opinion: Guest Columnists
Did TikTok make you buy something? If so, you’re not alone. The platform’s appeal is growing both as a social commerce... Read more
Emily Johnson - 15/06/2021
Advertising
S4M appoints Jean-François Coutanceau as SVP CSR

S4M appoints Jean-François Coutanceau as SVP corporate social responsibility

Opinion: Self-published content
S4M has appointed Jean-François Coutanceau as SVP corporate social responsibility (CSR) to lead its efforts to make its business... Read more
Open Mic - 08/06/2021
Agencies
Gaming is more than just fun – it’s a social pastime for any age group

Gaming is humanity’s ticket to the new economy of play

Opinion: Guest Columnists
As marketers start to understand gaming’s mass appeal, Tom Simpson, SVP APAC of AdColony, says we need to think a step further and... Read more
Tom Simpson - 04/06/2021
Digital Advertising
Driving success: how one creator merged travel and automotive in his influencer marketing content

Driving success: how one creator merged travel and automotive in his influencer marketing content

Opinion: Self-published content
2020 saw the travel industry hit hard. But it also saw many involved in the space pivot into new and exciting areas. Here, Influencer... Read more
Open Mic - 01/06/2021
Agencies

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