The third Collision debate saw creatives and marketers come together to discuss whether the... Read more
International - 24/05/2013
Microsoft has been forced to update its YouTube app for Windows Phone after Google issued a takedown request claiming that it allowed users to download videos and bypass content restrictions and didn’t display YouTube ads.
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International - 24/05/2013
A Government amendment has been proposed that would permit toll free calls from mobile telephones to ‘freephone’ 18/1800 numbers, which are currently chargeable at providers’ rates.
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Why go mobile?
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Youth media brand Vice and Twitter have struck a deal which will see them co-create a raft of video series, tailored specifically to run exclusively on the social media network.
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International - 23/05/2013
TM Lewin has revealed that the average lifetime spend of its social media customers outstrips that of customers driven to its site via paid search.
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Shazam has released a redesigned version of its iPad app, including a new discovery home screen, improved layout for Shazam tag results for both TV and music, and a new way to browse what friends have been watching and listening to.
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VivaKi is restructuring its addressable media business with the launch of an Amsterdam-based Activation hub as it continues its international expansion drive.
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International - 23/05/2013
Last year we attempted to quantify the mobile money unaccounted for through the affiliate channel. Estimating both revenue unattributed to the channel and commissions unpaid to affiliates, we arrived upon a staggering amount, somewhere not far...
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Metro has launched a responsive design-based gaming platform, Metro Play, as it looks to diversify revenues and sustain engagement across its portfolio.
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Measuring by click-through rates should be a thing of the past, with “attention” the new currency for brand marketers, according to AOL’s digital evangelist David Shing.
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International - 22/05/2013
The medium, or media, has become "more important" than the message, ushering in a new era in which creative and media can unite more harmoniously, according to WPP CEO Sir Martin Sorrell.
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International - 22/05/2013
Research published by the Federal Government has found that Australian internet password security is far from ideal, with two thirds of Australians failing to change their online logins.
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Last week saw many of the leading lights in UK and international search come together at Stamford Bridge to discuss many of the hot...
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Awareness of contactless payment has more than doubled from 15 per cent to 39 per cent in 12 months according to latest Mobile Payment Index results from eDigitalResearch.
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A new app designed to assist those flummoxed as to where to head on a night out has been released by Collective London in collaboration with graduate challenge winner Sarah Buggle.
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A whopping 94 per cent of the UK’s adult population have admitted that they would rather live without sex than their mobile phone – according to a new poll conducted by mobileinsurance.co.uk.
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Flickr has announced several new changes to its system, including an updated desktop design and a new app for Android.
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International - 21/05/2013
Are brands using the smartphone to listen, as well as talk? Ilicco Elia, head of mobile at LBi and judge at this year’s Marketing on...
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Brands should be more worried about consumer apathy than consumer backlash, according to the latest Empty13 panel which discussed the issue of whether or not consumers want to be 'friends' with the brands they engage with?
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Youth media brand Vice is evolving its ad network AdVice to become a premium content ecosystem for brands as part of its strategy to help publishers’ better monetise and co-create “high impact” digital advertising.
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International - 20/05/2013
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