Here it is . . . the world’s largest Lego model of all time : a 1:1 scale replica of an X-Wing, the fictional starfighter from the original Star Wars trilogy. It is made up of 5,335,200 Lego bricks and took 32 Lego master builders 17,336 hours ... Read more
United States - 24/05/2013
EE has confirmed the European launch of Facebook Home has been delayed after taking on board customer feedback about the product.
... Read more
The increasing trend towards using “big data” to inform brand strategies is breeding an attitude of “false certainty”, which could be detrimental to businesses, according to Ogilvy & Mather vice chairman Rory Sutherland.
... Read more
Eight out of ten (80 per cent) of UK smartphone users now use over-the-top ( OTT) or instant messaging (IM) services, a survey carried out by Vanson Bourne on behalf of mobile messaging company Acision.
... Read more
Why go mobile?
...
Read more
The third Collision debate saw creatives and marketers come together to discuss whether the... Read more
International - 24/05/2013
Microsoft has been forced to update its YouTube app for Windows Phone after Google issued a takedown request claiming that it allowed users to download videos and bypass content restrictions and didn’t display YouTube ads.
... Read more
International - 24/05/2013
A Government amendment has been proposed that would permit toll free calls from mobile telephones to ‘freephone’ 18/1800 numbers, which are currently chargeable at providers’ rates.
... Read more
Last year we attempted to quantify the mobile money unaccounted for through the affiliate channel. Estimating both revenue unattributed to the channel and commissions unpaid to affiliates, we arrived upon a staggering amount, somewhere not far...
Read more
Youth media brand Vice and Twitter have struck a deal which will see them co-create a raft of video series, tailored specifically to run exclusively on the social media network.
... Read more
International - 23/05/2013
TM Lewin has revealed that the average lifetime spend of its social media customers outstrips that of customers driven to its site via paid search.
... Read more
Shazam has released a redesigned version of its iPad app, including a new discovery home screen, improved layout for Shazam tag results for both TV and music, and a new way to browse what friends have been watching and listening to.
... Read more
VivaKi is restructuring its addressable media business with the launch of an Amsterdam-based Activation hub as it continues its international expansion drive.
... Read more
International - 23/05/2013
Last week saw many of the leading lights in UK and international search come together at Stamford Bridge to discuss many of the hot...
Read more
Metro has launched a responsive design-based gaming platform, Metro Play, as it looks to diversify revenues and sustain engagement across its portfolio.
... Read more
Measuring by click-through rates should be a thing of the past, with “attention” the new currency for brand marketers, according to AOL’s digital evangelist David Shing.
... Read more
International - 22/05/2013
The medium, or media, has become "more important" than the message, ushering in a new era in which creative and media can unite more harmoniously, according to WPP CEO Sir Martin Sorrell.
... Read more
International - 22/05/2013
Research published by the Federal Government has found that Australian internet password security is far from ideal, with two thirds of Australians failing to change their online logins.
... Read more
Are brands using the smartphone to listen, as well as talk? Ilicco Elia, head of mobile at LBi and judge at this year’s Marketing on...
Read more
Awareness of contactless payment has more than doubled from 15 per cent to 39 per cent in 12 months according to latest Mobile Payment Index results from eDigitalResearch.
... Read more
A new app designed to assist those flummoxed as to where to head on a night out has been released by Collective London in collaboration with graduate challenge winner Sarah Buggle.
... Read more
Pages
