News - Mobile

News - Mobile

MWC15: Samsung Pay will ‘push boundaries’ of mobile payments, says CEO at Galaxy S6 and S6 Edge unveiling

Samsung has unveiled its flagship Galaxy S6 and S6 Edge smartphones as devices which represent a ... Read more

Adidas Originals revamps measurement strategy to commercialise brand purpose

Faced with the challenges of keeping its cool amid mass exposure, Adidas Originals has retooled... Read more

What programmatic TV means for UK marketers

Media bought using programmatic technology has dominated column inches across ad land recently.... Read more

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