News - Mobile

News - Mobile

Adidas Originals revamps measurement strategy to commercialise brand purpose

Faced with the challenges of keeping its cool amid mass exposure, Adidas Originals has retooled... Read more

What programmatic TV means for UK marketers

Media bought using programmatic technology has dominated column inches across ad land recently.... Read more

The Drum Digital Convergence Clinics: advice on international marketing, search, social, video & mobile

International expansion, search, mobile, social and video were just a few of the topics being... Read more

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