News - Media

News - Media

Half of ad industry believes programmatic ad trading boosts creativity while 28% say it 'inhibits' it, says AOL study

Almost half (48 per cent) of advertisers believe the use of programmatic trading is helping open... Read more

Telegraph's Jim Freeman - News brands are leading search for audience measurement so why are we always so heavily criticised?

Last week I pulled on the shirt to represent the news industry on a panel at another media... Read more

Launch of official Twitter TV metric: Industry reaction from Channel 5, Enders, MEC, Vizeum

After a year-long partnership, Kantar Media and Twitter this week revealed the UK's first... Read more

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