In today's highly competitive market, it is more important than ever to invest in the businesses prized assets - the staff. But who benefits from this investment most, the employees or the employer? Read more
Your agency has built up a strong client base, won a string of awards and grown to become a force to be reckoned with. Now it’s time to sell up and move on. But how much is your company really worth? The Drum meets Hugh Mason, a man who... Read more
The UK is now the worst performing daily newspaper market in Europe. That was the stark fact delivered to delegates at the Manchester Media Forum on July 5. Setting the theme that the world of media is changing at break-neck pace, conference... Read more
One of the key lessons learnt over the last ten years has been the importance of planning in relation to the success of a campaign. Clients have come to expect a high level of planning in the pitch process, so the rule basically goes if you expect... Read more
With more revelations than an episode of Desperate Housewives and more character analysis than a session with Dr Anthony Clare, June’s Marketeer Association meeting was a very enlightening experience. Guest speaker Adrian Banger, of Cumbria... Read more
Jonathan Kemp, commercial director of AG Barr, has helped increase the company’s market value by £100m in just four years. The Drum catches up with him as he addresses the SMA. Read more
The goal Despite the Scots again not featuring at the World Cup, a number of Scotland’s companies have used The Greatest Tournament on Earth to market their products. But will they fare better than the national team? Read more
The Association currently has 31 members, with four new members, Lake Design, Leeds Media, Big Communications and Clock Creative Communications Ltd, joining up in the past month; all are committed to bringing clients and their budgets to agencies... Read more
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