The launch of Business7, Scotland's new business free newspaper attracted a mix of reviews. But what did some of Scotland's leading media experts think? We invited four of them to take a look at the first issue Read more
Inspired by statistics that included £1billion of the £2billion currently being managed in marketing departments along the M62 corridor being spent in London, the organisation was set up five years ago by The Drum.The initial... Read more
But what industry-fronted training courses are currently on offer?The Institute of Sales Promotion (ISP) is the trade organisation focussed on the promotion, protection and progression of sales promotion. The Drum spoke to director of education,... Read more
1. The Mission Marketing Group (theMission)The Mission Marketing Group plc is a network of creative communications agencies with locations around the UK. The Mission are focused primarily on agencies that are based outside the M25. This gives the... Read more
But before we move on to the profiles, The Drum has caught up with Hasgrove’s chief executive, Rod Hyde to discuss the recent acquisition of Pavilion and Odyssey.The two companies now join Connectpoint, The Chase and Interel in Hasgrove... Read more
The Drum polled the Scottish marketing industry in a quest to identify the 50 most influential women in Scotland. The response was astounding, only going to prove that women have, once and for all, reserved a space at the top table. The Drum can... Read more
“Legislative pressures are only going to keep increasing and we are just trying to keep pace, which comes at an expense. We have to do it, with the number of our clients moving towards greener printing, without meeting ISO 4001 standard we... Read more
Don’t Panic... As any good hitchhiker knows, these are sage words, printed in large friendly letters across the front cover of the galactic traveller’s indispensable guide. However, savings holders at Northern Rock reacted as though... Read more
One in five UK brands currently play the fame card in their quest to harness the hearts of the consumer. Having recently worked with Scotland’s most irrepressible ‘celebrity’ twosome, Michael Hart, deputy creative director at The... Read more
The forthcoming weekly Crain's Manchester Business, the planned regional business newspaper targeting Greater Manchester's upper-level executives and business owners, will be rolled out in other cities across the UK if the Manchester launch proves... Read more
Tuesday 4th of September is a day that will live in the memory of those at The Guardian in Manchester. The conference room at the company’s plush new offices was booked for a staff meeting with managing director Tim Brooks and new commercial... Read more
Leeds based agency An Agency Called England, which recently found itself prominently placed in a rogues gallery that included the Royal Mail, Ebay and Littlewoods Direct, on the homepage of www.crapcompanies.com, has now shut the rogue website... Read more
As the outdoor market in the UK continues to grow, led in no small part by digital developments, The Drum discovers that the Scottish market is fuelling the growing excitement outside... Read more
Business 7 was unveiled this week as the first business free-sheet to enter the Scottish market. But what lessons has the new title taken from the ill-fated Business AM? Read more
Thousands of letters demanding thousands of pounds in royalty payments are being sent out by the Getty picture corporation every month. But as one Manchester design agency discovered, the photo stock giant is exploiting a licensing loophole to... Read more
As clients divert bigger portions of their marketing budgets away from TV, does this spell the end for traditional production houses, or can they move with the times and stay relevant? Read more
Following the recent walk out at Newsquest, which saw Scotland’s first editorial strike action in almost 20 years, Noel Young recounts his experiences of industrial action at The Daily Record in the eighties under Robert Maxwell –the... Read more
The pull of London, and the associated cost of living, is a factor that not only distorts salary figures – which in real terms can be misleading – but also creates a practical gap that puts Watford’s to shame. The realities of... Read more
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