“Fundamentally, we’re going from a company that makes web pages and monetises them through banner ads, to a company that make mobile apps and monetises them through native ads,” said Yahoo chief executive Marissa Mayer in the Q3... Read more
FremantleMedia has appointed former Publicis Entertainment’s managing partner Samantha Glynne to the newly created role of vice-president of branded entertainment as it looks to widen branded content tie-ups with advertisers for shows... Read more
Developers behind a new online video tool which lets users locate any product they see on screen in an online store, used artificial intelligence to develop the product, according to co-founder and chief executive of Looklive Chris Archer.
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David Perry QC, who has worked on high profile legal cases such as the Cash for Honours scandal, the prosecution of Abu Hamza and phone-hacking prosecutions against Glenn Mulcaire and Clive Goodman, will independently lead a review into TV licence... Read more