As the countdown begins to the first Virgin Galactic flight following the successful test run over the Mojave Desert last month, the project’s former president Will Whitehorn gave us his views on Branson, branding and brand bravery.
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The Observer moved away from mournful coverage of Sir Alex Ferguson's retirement as manager of Manchester United in its promotion of a 12-page supplement and opted for a more light hearted approach.
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Robinsons Fruit Shoot is launching a campaign inviting kids to ‘Get Your Skills On’.
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Independent trade association Manchester Digital has announced the appointment of Rachel Thompson as events and marketing manager.
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Global footcare brand Scholl has appointed LBi as its global strategic website development partner following a competitive pitch.
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International - 14/05/2013
Google's overhaul of AdWords for multi-device search, called Enhanced Campaigns, has "polarised" the search community, according to general manager of Microsoft Search Network David Pann.
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International - 14/05/2013
Digital marketing services group Incubeta has announced the acquisition of UK search and display company Net Media Planet.
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International - 14/05/2013
Sky Sports has secured the broadcast rights for Euro 2016 and 2018 World Cup qualification matches for England, Scotland, Wales, Northern Ireland and the Republic of Ireland, it was announced on Tuesday.
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The Specialist Works has appointed Richard Downey to lead its newly launched division: The Mobile House.
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Marketing services group Cello has revealed that it is making nearly £1m in revenue from its social media tracking software Pulsar TRAC, despite it only being launched three weeks ago and that it has also been retained for use by O2.
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International - 14/05/2013
Whybin/TBWA Group Melbourne have created the first TV spots for Eskander's Betstar.
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Sydney agency Bloke has created a new branding profile for Tracky Dack Day in aid of client, Children's charity TLC.
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Vizeum Sydney has created a stylish cinema advertising campaign for the New Peugeot RCZ sports car.
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Sydney based retail advertising and marketing agency IdeaWorks has picked up the creative agency account for electronics retailer Dick Smith, after dropping its former creative agency, M&C Saatchi.
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New Zealand’s DDB Group has confirmed that MD Justin Mowday is to succeed CEO Sandy Moore, who has stepped down.
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Melbourne’s Hard Hat Digital, whose client roster includes Crown and Tupperware, has launched a face book campaign for Leggo's, seeking input from Australians sharing Italian inspired recipes.
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The Scottish Government will this week open a consultation around marketing restrictions during the period that the 2014 Glasgow Commonwealth Games will run next year.
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Bed brand Silentnight has unveiled a national marketing campaign, With Our Compliments, which is set to consist of POS, national print press, digital advertisements and PR.
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