Google's overhaul of AdWords for multi-device search, called Enhanced Campaigns, has "polarised" the search community, according to general manager of Microsoft Search Network David Pann.
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International - 14/05/2013
Digital marketing services group Incubeta has announced the acquisition of UK search and display company Net Media Planet.
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International - 14/05/2013
Sky Sports has secured the broadcast rights for Euro 2016 and 2018 World Cup qualification matches for England, Scotland, Wales, Northern Ireland and the Republic of Ireland, it was announced on Tuesday.
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The Specialist Works has appointed Richard Downey to lead its newly launched division: The Mobile House.
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Marketing services group Cello has revealed that it is making nearly £1m in revenue from its social media tracking software Pulsar TRAC, despite it only being launched three weeks ago and that it has also been retained for use by O2.
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International - 14/05/2013
Whybin/TBWA Group Melbourne have created the first TV spots for Eskander's Betstar.
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Sydney agency Bloke has created a new branding profile for Tracky Dack Day in aid of client, Children's charity TLC.
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Vizeum Sydney has created a stylish cinema advertising campaign for the New Peugeot RCZ sports car.
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Sydney based retail advertising and marketing agency IdeaWorks has picked up the creative agency account for electronics retailer Dick Smith, after dropping its former creative agency, M&C Saatchi.
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New Zealand’s DDB Group has confirmed that MD Justin Mowday is to succeed CEO Sandy Moore, who has stepped down.
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Melbourne’s Hard Hat Digital, whose client roster includes Crown and Tupperware, has launched a face book campaign for Leggo's, seeking input from Australians sharing Italian inspired recipes.
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The Scottish Government will this week open a consultation around marketing restrictions during the period that the 2014 Glasgow Commonwealth Games will run next year.
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Bed brand Silentnight has unveiled a national marketing campaign, With Our Compliments, which is set to consist of POS, national print press, digital advertisements and PR.
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Cadbury Dairy Milk has launched an advertising campaign to promote its Marvellous Creations range, as part of a £7m investment for the brand.
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Travel content provider Lonely Planet has joined forces with CBS Outdoor UK to create a bespoke new content series giving London commuters a taste of 1,000 ultimate global sights.
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The Cannes Lions International Festival of Creativity has announced that it will live stream one seminar session per day on the Cannes Lions YouTube Channel, as part of a deal between the festival, global media agency network Mindshare and YouTube... Read more
Heineken is set to use its Ideas Brewery to reinvent the beer drinking experience for those over 60 years old, who are freer from the stresses of life.
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International - 13/05/2013
McGrath O’Toole, the Leeds-based creative agency has announced the departure of its CEO Martin O’Toole nearly three years after the agency was formed.
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Yorkshire & Humber - 13/05/2013
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