Kit Kat has launched its new ‘We Will Find You’ promotional campaign, which will see the distribution of six chocolate bars fitted with a GPS tracker. On discovery of a winning bar, the consumer will be instructed to activate the GPS tracker which... Read more
Bath Festivals, the umbrella brand encompassing the Bath International Music Festival, the Independent Bath Literature Festival and The Telegraph Bath Festival of Children's Literature, has appointed Smith & Milton Bristol as its creative agency... Read more
Saffron Digital (SD), a global leader in multi-DRM and Online Video Platforms for the digital entertainment industry, has announced the appointment of Amelia Gammon as Chief Commercial Officer.
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A brand awareness campaign for East Anglian children’s charity Ormiston – featuring a hard-hitting 30 second TV commercial – has been developed by Cambridge creative agency Ware Anthony Rust.
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Royal Mail has announced that Jonathan Harman will be joining Royal Mail Group as Managing Director of MarketReach on 1 October 2012. Reporting to Chief Customer Officer Mike Newnham, Harman is briefed with building a profitable and sustainable... Read more
In a year of continuing difficulty for retail brands, retailers need to understand where to channel their energy and investment in terms of engaging consumers. We asked five retail marketing experts to provide insight into what they believe are... Read more
The pop up shop is not a new concept. The idea has been around for a while, with Los Angeles retail marketing agency Vacant first developing the concept back in 1999, and UK businesses popping on to what many have deemed just a temporary fad with... Read more
Sports pundits and bookies fond of identifying the ‘man of the match’ may find soon find a price tag associated with their whimsy after intellectual property firm OFS announced it was selling the rights to the phrase which it registered as a... Read more
Following recent client wins including Etihad Airways and Commonwealth Bank of Australia, which are expected to have helped grow half-year pre-tax profits by £1.1 million to £8.8 million, analysts have predicted that M&C Saatchi will continue its... Read more
With next year's events calendar looking pretty sparse, Empty13 is already a concern for brands seeking inspiration, prompting the suggestion that marketers will have to return to the drawing board.
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As Glasgow plays host to the official victory parade for Scotland's Olympians, Scottish brewer Tennent Caledonian is paying tribute to Scotland’s medal winners by donating 5p to the Capability Scotland charity for every pint of Tennent’s Lager,... Read more