Festivals Edinburgh, the organisation behind 13 of the city’s festivals, is launching a search for both a brand agency and an ongoing communications agency as it approaches the launch of Edinburgh Festivals, a new ‘umbrella... Read more
I don’t want to be distracted by sales pitches when I’m getting what I set out to get. In my hunter frame of mind, online advertising is like being surrounded by a swarm of flies – all I’m going to do is to try and bat them... Read more
Of course, the parlour trick parody that is Meg could no sooner predict the lottery numbers than I could. Crystal ball or not, seeing into the future is a pastime that many attempt but few, if any, master. But, for the benefit of you dear readers... Read more
The marketing challenge facing AkzoNobel is encouraging people, whether everyday consumers or painting and decorating tradesmen, to buy paint products they don’t really need. With people struggling to sell up and move home and less demand... Read more
Yet whilst we sit and amuse ourselves imagining ever more irrelevant, banal things to blame on said crunch, there is no denying the situation is one that merits genuine concern for the wider economy. Fears of eventual recession and a massive rise... Read more
Add to this the ambassadorial powers that consumers are finding from the internet and, if your brand is not genuine, you are likely to be found out quickly... and often ridiculed.So, what does this mean for marketers foraging in a saturated... Read more
The Edrington Group has announced a sales and distribution alliance with bourbon Jim Beam owner, Beam Global in an effort to grow their brands across 24 key international growth markets.The alliance will begin officially on 31 March next year to... Read more
The amiable Scot is fast approaching a year at Morrisons after joining from Prudential, where he was marketing director, in October 2007. He acknowledges that he has made the move into retail at a precocious time for the industry, but smiles when... Read more
Gyro International has snapped up Frazer Hennessey from Phones4U as its new production editor in Manchester.Hennessey joins Gyro's Manchester office from Phones4U, where he was responsible for internalising all print buying and will now head the... Read more
Banana Kick, the start-up launched by ex-Poulters directors Gary McCall and Nick Goring, has announced its maiden client win, Yorkshire County Cricket Club.The specialist sports and leisure agency will deliver the club's marketing communications... Read more
CheethamBell JWT has landed the marketing account for Wesleyan Assurance Society following a four-way pitch.Three unnamed London agencies and McCann Erickson Birmingham, which was appointed to the account last year, are understood to have been... Read more
Mike Hoban, customer and brand marketing director has left Scottish Widows without a job to go to. Hoban, who has been based in Edinburgh with Scottish Widows for the last three years, departed from his role last week. While searching for a... Read more
National Trust for Scotland brings in Dada for two year marketing campaign to promote ambitious Robert Burns Museum project.Following a competative pitch Dada has been tasked with delivering a fully integrated campaign for the museum project,... Read more
Supermarket chain, ASDA's back to school instore marketing campaign has been created by Leeds based agency, Gratterpalm.This is the second year that the agency has been tasked with leading ASDA's back to school advertising, as the client looks to... Read more
Stephen Lepitak talks about this week's news from the Scottish Advertising Awards nominations exhibition. Read more
Soft drink, Vimto has appointed Neil Gibson, the marketing manager of Fox’s Biscuits as its new head of marketing.Gibson will move to the company which has been seeking someone for the post since January after it admitted that its previous... Read more
The Drum has learned that Uber has landed the marketing account for regional food and drink retailer Booths following a four-way pitch.The Drum earlier revealed how incumbent on he account, McCann Erickson Manchester, would no longer be working... Read more
The Central Office of Information (COI) is to review its agency roster for its communication, marketing and branding frameworks, worth up to £5million a year.The current framework, which was introduced at the beginning of 2005 will be... Read more
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