News - Marketing

News - Marketing

Why British Airways believes marketing and commercial can work together for the customer

Marketing and commercial are uneasy befellows, but British Airways has restructured internally in... Read more

Real world experience – IBM’s Paul Papas talks customer experience and artificial intelligence

It’s a bright and crisp November morning as The Drum leaves the subway exit opposite the... Read more

Nearly 1,000 marcomms merger and acquisition deals completed in 2014 as activity quickens

The marketing communications sector saw 972 mergers and acquisitions (M&A) take place in 2014... Read more

The Drum's 'Man About Asia' YouTube series is coming soon

The Drum has partnered with Lowe Profero chief executive and chair of the marketing society... Read more

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