News - Marketing

News - Marketing

Local global logos: transforming western logos through neon Chinese letterform

The best logos are like lightening bolts – recognisable in a flash, sparking memories and... Read more

Facebook’s new “product ads”: US directors of digital & strategy chiefs on benefits and problems

This week, Facebook appealed to advertisers with the announcement that they will begin offering... Read more

Lenovo and Samsung among first to trial LinkedIn’s B2B lead-generation product suite

Lenovo and Samsung are among the first brands to trial LinkedIn's new suite of business... Read more

The wild east? Mastering the essentials of marketing in Asia

The Asia-Pacific region is vast, diverse, and can at first glance seem impenetrable for western... Read more

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