Questions about the public sector procurement strategy adopted across the UK to involve both the UK and the Scottish Government, a partner of the Scottish Minister’s Marketing Services Framework, are once again being asked after several agencies... Read more
Industry experts gathered at the Internet Advertising Bureau’s (IAB) Real Time Advertising event in London last week to enforce a few home truths about the real-time bidding market. The Drum has rounded up some of the key themes and main points... Read more
A spokesperson for KFC has informed The Drum that the UK arm of the fast food chain won’t be going boneless following the news that restaurants in the US are to stop selling meat on the bone.
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A £50,000 marketing campaign to promote Liverpool tourism has been launched, featuring print and online advertising in national newspaper and magazine titles, a dedicated microsite and a number of prize incentives to encourage visitors to the city... Read more