Car dealer Benfield has unveiled its new brand identity ahead of its "biggest ever" TV and marketing campaign.The new identity and campaign has been created by Newcastle marketing agency Different.Mark Squires, chief executive of the Benfield... Read more
All the talk is of an Internet bubble - and there is even talk of a bubble in discussion groups talking about the bubble. But could Groupon's big staff really be the thing that makes it worth the money?According to filings with the US Security... Read more
John Lewis marketing director has described the business as having a ‘fuddy duddy’ image and says it is trying to break out of the idea that it only caters to older, wealthier customers.He said that the company is trying to shake off... Read more
Research by Responsys shows that 72% of online marketers use, or plan to use, social media in campaigns this year.Responsys asked online marketers about their cross-channel marketing strategies, with 96% of respondents conducting cross-channel... Read more
Betfair has appointed Alasdair Wright, a former head of marketing at BSkyB, as its new global head of customer marketing and loyalty.Wright was at Sky for a decade and was latterly its director of online and interactive channels, a role he held... Read more
Event caterer Heritage Portfolio, opto-electronics firm Edinburgh Instruments, car dealership Alex J Noble & Son and Montrose Rope & Sail have all handed marketing contracts to theLane Agency.The agency has been briefed to create a new brand... Read more
Macclesfield based Vibe has unveiled its new identity, website and marketing collateral for the Business Venture Group – ‘Orvia’.This new name, a mixture of two latin words for source/starting point, accompanies a new logo and... Read more
Hedley McEwan Creative Communication, established be ex Robson Brown directors Duncan McEwan and Tom Hedley last year, has won a competitive pitch to create a series of ‘larger than life’ silver installations to commemorate the... Read more
Betfred is expected to be chosen as the new owner of the Tote following conclusion of a government instigated auction process – subject to technicalities.It follows the apparently favourable reception given to their bid by Culture Secretary... Read more
The Scottish Government yesterday launched its sponsorship of the Scottish Communities Cup, which sees £1m seized from criminals invested in a campaign to promote positive bahaviour and encourage stronger communities and respect to football... Read more
Kohinoor Foods has awarded Mediareach Advertising with its UK and European marketing brief, to include strategy, media and PR levels.The strategy will also include a B2B marketing strategy to target the retail and catering sectors.Sumit Arora, MD... Read more
The Football Association has appointed Salford studio Raw to create a range of marketing and communications training tools for grassroots leagues and clubs.The online-based tools, including a range of animated videos, will give the country's 1... Read more
Rock band Blondie has teamed-up with Bath-based special-interest media group, Future, to release a special fan pack collector’s magazine along with its new album.‘Panic of Girls’, is available to buy from today only as part of an... Read more
Phillips has announced that Beady Eye singer and ex-Oasis front man Liam Gallagher will be the face of its 2011 ‘obsessed with sound’ social media campaign.The multi-million pound marketing campaign is aimed at people who want to hear... Read more
Search marketing agency Epiphany has announced an expansion in London following a 63% increase in revenue.The company, which has clients such as CBI and Savills, has moved into a larger office in Farringdale, which it says better represents the... Read more
Birmingham's Rave Communications has been brought in by Showcase and Showcase Cinema de Lux to drive a creative rebrand, following a pitch.The creative brief for the 21 locations across the UK will be a strategic rebrand of all in-cinema materials... Read more
McCann Erickson’s Birmingham office today boasts two new faces in the form of Barrie Robinson and Tim Jarvis.The pair of “tarts” settled in the agency's Central office after "playing the field" at a number of other... Read more
Two of the leading new business experts in the Midlands are set to share their experiences at MiNetwork's next Birmingham event later this month.Mike Rose, managing director of Birmingham agency Chapter, and Mike Phillipson, managing director of... Read more
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