Unilever brand Dove is to receive £1.5m marketing investment to support the relaunch of its shower range.Dove shower range is relaunching with an improved formulation according to Unilever UK, with NutriumMoisture technology to be contained... Read more
Bristol City Council has announced the appointment of its digital manager, Steven Hilton, as senior officer for economic, green and digital futures.The £71,000, two-year fixed-term appointment, will see Mr Hilton oversee the council’s... Read more
Automotive brand Mercedes-Benz has placed a new installation into its Brentford showroom, the fourth of an initial nine executions to celebrate the company’s 125th anniversary. Created by Green Room Retail, the installation features Mercedes... Read more
Guinness is set to alter is shamrock symbol placed in pints of the beverage to a Horseshoe as part of its sponsorship of The Cheltenham Festival. As part of the centenary celebrations for the Festival, Guinness has chosen to alter the design of... Read more
It's not just half-off your meal at local restaurants that the bargain seekers are going for now with their online coupons...The one-night stay at the hotel's 6,000-square-foot penthouse and a one-day rental of a Maserati Quattroporte would... Read more
Digital Media Lawyer Steve Kuncewiczat for HBJ Gateley Wareing in Manchester, discusses how the newly implemented product placement rules will work.As of 28 February 2011 Product Placement was permitted in UK Television Programmes, allowing brands... Read more
A direct mail consumer campaign for Quality Meat Scotland (QMS) which aims to increase consumption of Scotch Beef and Scotch Lamb has begun to run in London. Created by HUSH, which was tasked with handling two consumer campaigns in both London and... Read more
Be careful what you say in a Tweet! An agency employee said to be texting while driving ridiculed Motor City with the F-word. The Tweet went viral - and that was that!The tweet two days ago from the @ChryslerAutos account read: “I find it... Read more
The Scottish Government has appointed The Leith Agency to handle its marketing cluster for Community, Equality and Public Health (CEPH). The cluster includes the Seasonal Flu campaign, previously held by The Leith Agency, as well as a wide range... Read more
Plymouth City Council is seeking a marketing services agency to help identify a appropriate sponsors and naming rights partner for The Plymouth Life Centre. The leisure facility is set to be completed this year, including a 50m, 10 lane pool and... Read more
If an old guard firm like Heinz uses social media to launch a new variant of ketchup , things are really getting - as they say - all shook up. Heinz Tomato Ketchup with Balsamic Vinegar is the company'sfirst limited-edition product- precisely... Read more
Midlands marketing communications agency Connect Group has been appointed by a luxury boat builder to reposition its brand.Istanbul-based Numarine has appointed Connect to develop a full communications strategy. The Wolverhampton-based agency... Read more
He's the Briton who has internationally had a greater impact on the electronics and media businesses than any man alive, first running CBS in the United States, then Sony in Japan. Now Sir Howard Stringer may be thinking of handing over the reins... Read more
The COI is set to overhaul its agency roster framework and review its main creative rosters in a fortnight’s time following a communications review by the Cabinet Office.The COI’s creative rosters are currently split by channels such... Read more
Scotland's events industry is gathering at Glasgow's SECC today for The Main Event 2011. The Drum was there this morning to catch the early traffic and for the official launch of this year's Scottish Event Awards. Read more
UK bedding specialist Slumberdown is looking to relaunch its traditional filled bedding brand into the marketplace after going into administration last year.The brand has since been brought into West Yorkshire bedding company John Cotton, and the... Read more
The Institute of Practitioners in Advertising has teamed up with industry partners the DMA, ISBA and IPM in a bid to raise consumer confidence in marketers' use of data.Dubbed DataSeal, the initiative will establish a new data security standard... Read more
The list of finalists for The Drum Marketing Awards has been announced following a judging panel chaired by Microsoft CEO Alex Payne.A record number of entries this year meant the judges had their work cut out for them.Judges included Disney&rsquo... Read more
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