A product recall could ‘make or break’ a brand in crisis according to London Business School’s professor of marketing, following Toyota’s recall of 3.4m cars over a fault in its passenger-side airbag, an issue being spread through social media... Read more
Consumer group Which? has published a list of 150 supermarket own-brand products which it says are sowing confusion amongst shoppers by aping the design, fonts and colour schemes of established brands packaging.
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The first fruit of the acquisition of H.J. Heinz by the consortium of 3G Capital and Berkshire Hathaway is - a new boss for Heinz. Bernardo Hees, 43, will leave his role running Burger King to become CEO at H.J. Heinz , Burger King Worldwide... Read more
Last Thursday was all about Pepsi and Beyoncé, this Thursday it’s Diet Coke and Taylor Swift’s turn as the soft drinks giant unveils Miss Swift’s debut ad during tonight’s US airing of ‘American Idol’.
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A digital tutor position is available with WeAreSquared.com for a partnership venture between Google and Home Learning College to teach a fast track online programme in digital marketing leadership. The course requires a digital marketer with four... Read more
If we lived in the days of Man Men, you’d be swanning back into work now, after a long lunch and several stiff drinks, instead of being hunched in front of a computer with a plastic local-supermarket sandwich. Responsys has unveiled an infographic... Read more
An account director job is on offer at Underwired in London for a salary of up to £44,000 and a potential joining bonus of £2,000. The role will involve working with brands such as Marks & Spencer, British Land and Travelodge. Applicants must have... Read more