Unilever has announced that it is going to scrap its current three-region marketing strategy in order to drive growth in emerging markets.The company will instead focus on marketing as four product categories: food, refreshments (drinks and ice... Read more
Intellectual Property, Media & Social Media Lawyer Steve Kuncewicz examines the regulations surrounding marketing for the event and how companies and brands can utilise the Olympics without breaking the guerilla marketing laws.Earlier this week... Read more
French spirits brand Pernod Ricard has announced that it will increase its investment in European advertising in a bid to increase market share. According to the Wall Street Journal, the brand plans to take advantage of European economic recovery... Read more
Research company Gartner has predicted that in the next five years about half of all major marketers will develop iPad specific apps.They suggested that marketing leaders will start to use iPad for their work more over the next few years,... Read more
The Altitude Group is to sell its promotional marketing division to Stridage Holdings in a deal worth £6.27 million.Altitude, which currently runs both the promotional marketing division and an information and technology division which... Read more
Manchester based PR form Bird Consultancy has been appointed to raise the profile of National Union of Students (NUS) discount card, NUS Extra.The discount card has been available since 2006, with 400,000 students using the card. There are... Read more
The clouds of pessimism that had settled over the UK for the best part of a year suddenly cleared in May as rays of optimism appeared. Consumer confidence jumped 10 points to -21, the biggest monthly gain since May 1993 and the highest headline... Read more
The former head of marketing for Société Générale Asset Management Mikkel Bates has joined the newly launched UK housing investment firm Castle Trust in a similar role. Bate takes on the role of head of marketing, reporting in to CEO Sean... Read more
Following the takeover of footwear brand Schuh yesterday by US firm Genisco, staff at the Scottish company are set to receive around £16,200 each. The sale by the Livingston-based firm for £125m will see 2,310 staff share a windfall of... Read more
Thatchers Cider has become the official cider partner with Bath Rugby having agreed a three-year-deal.The deal will see the cider brand’s logo displayed on the team’s jerseys, with the cider also being the only cider served at their... Read more
British furniture retailer Habitat is expected to announce that all 33 of its UK stores are to be disposed of after the retailers owners, Hilco, refused to shoulder further losses from the struggling chain.The break up will see three London based... Read more
North American craft beer Blue Moon has launched its ‘Artfully Crafted’ through-the-line campaign.The extensive three month campaign sees Blue Moon team up with BD Network to drive awareness and trial of the hand-crafted beer, with two... Read more
Hamish Pringle, director general of the Institute of Practitioners in Advertising (IPA)and Jane Wilson, CEO of the CIPR, have commented on the scrapping of the COI.Pringle (pictured) said: " We can only hope that the new regime being put... Read more
Homeform Group, which this week has launched several marketing campaigns for its brands such as Kitchens Direct, Dolphin Bathrooms, Sharps Bathrooms and Moben Kitchens has called in the administrators. The company, which only appointed its £... Read more
Digital marketing agency bigmouthmedia has released a white paper on digital channel integration with sister agency LBi.The paper, entitled “Blending: digital channel integration – when 1 + 1 is more than 2”, looks at how brands... Read more
The Government has confirmed that the Central Office of Information (COI) will be scrapped, but has rejected the idea of a centralised marketing hub for all departments.The majority of the COI’s marketing services work will now be handled... Read more
Diageo has created a bar at Heathrow’s Terminal 5 as part of a marketing initiative.The bar in BA’s club lounge is the centrepiece of Diageo’s World Class Collection programme to engage business passengers, which will run to mid... Read more
Creative marketing agency Spring has rebranded Ipswich Town Football Club’s business networking club as Suffolk Punch.The club, which has been running for eight years, will formally launch the new brand at the next networking event, although... Read more
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