Yahoo had a big bit of news for women yesterday. The website has signed top beauty expert Bobbi Brown as as editor-in-chief of Yahoo Beauty, adding to speculation that Marissa Mayer who has already signed top woman journalist Katie Couric was... Read more
While creating engaging and shareable content is high on the agenda for brands, and some do it well, they have some way to go before they can call themselves content companies according to Bonin Bough VP of global media and consumer engagement at... Read more
Steel London’s chief strategy office Karl Havard has said that Facebook is “becoming like Google” when it comes to advertisers having to pay to reach their audiences on the social media site.
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With this weekend’s football results seeing Liverpool top of the Premier League and now 13/8 to win their first title since 1990, bookmaker Paddy Power has resurrected its ‘Scouser’s third wish’ creative from last year on Europe’s largest full... Read more