Sources close to The Drum have reported that Arena Media has been appointed to handle LG’s global media account in a deal worth “a minimum of £263m”, however it could actually be valued at £395m as a result of LG’s expansion plans in the consumer... Read more
Pepsi has appointed below the line agency whynot! to create a range of activity with the aim of increasing brand visibility and consumer engagement for the Britvic brand in the leisure sector.
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Poundland has cut its prices to 97p in a bid to undercut its 99p rivals.
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Auto Trader is backing its final transition to a digital-only business by allocating its biggest ever marketing budget, launching transactional mobile products, and mining data to drive conversions and inform its activity.
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Heineken head of marketing Nick Hudson has left the company to take up the same role at Marketing Edinburgh, it was announced on Wednesday.
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Geoff Wilmot is stepping down as CEO of Centaur Media as part of a board reshuffle following an interim statement revealing a fall in print revenues.
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The Campaign for Real Ale (CAMRA) has announced Media Alive as its creative and media agency for the Great British Beer Festival 2013.
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The Beano will include a reprint of its 1981 summer special inside the latest edition after a Doctor Who episode featured the Doctor reading the classic comic.
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ITV has won the exclusive live rights to England's competitive matches at home and abroad for the next four years, in a £100m deal with UEFA.
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Google and Amazon have been voted by consumers as the first and second most influential brands in the UK respectively, according to Ipsos Mori’s Top 100 Most Influential brands report revealed in London today.
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According to an independent report from London Economics commissioned by the Information Commissioner's Office, 40 per cent of companies don’t fully understand any of the ten main provisions being proposed by the EU regarding data protection... Read more
Chutney, mustard and relishes manufacturer Tracklements has launched a £10,000 Tombola campaign with a range of raffle-ticketed jars on sale until August.
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A Scottish advertising agency is set to take one of its biggest clients to court next week.
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Muffin Break UK has appointed Media Alive as its creative and media agency as it looks to introduce a new store designs within assigned locations.
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Maserati and British sound specialists Bowers & Wilkins have unveiled the ‘Seven Notes World Tour’ to mark the arrival of the new Maserati Quattroporte – the car manufacturer’s first model to feature an integrated Bowers & Wilkins car audio system... Read more
International - 14/05/2013
Online electrical retailer AO has marked a huge rebrand with its first TV advert.
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Today's jobs round-up offers roles for a sales and marketing director, a business development manager, an account director, a media planner and an HR manager.
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As the countdown begins to the first Virgin Galactic flight following the successful test run over the Mojave Desert last month, the project’s former president Will Whitehorn gave us his views on Branson, branding and brand bravery.
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