News - Marketing

News - Marketing

Fiat goes guerrilla to take Panda Cross launch direct to its target market in urban locations

Fiat has turned to guerrilla tactics to launch its Panda Cross embarking on an outdoor campaign... Read more

Queen for a day: JWT's Kathy Ruiz on why the creative process needs a makeover

I’ve always seen something magical in advertising. Before becoming an art director,... Read more

National Trust supports ‘50 things to do before you’re 11¾’ with glow in the dark campaign

The National Trust has launched a glow in the dark direct mail campaign as part of its wider ... Read more

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