IKEA, an international success with cheap, stylish prefabricated furniture,is going into the hotel business - and the rooms will be prefabricated too. An IKEA affiliate is teaming up with hotel giant Marriott International to create low-cost... Read more
How to make more money from your agency business is the topic for MiNetwork’s next webinar as Miles Welch, a partner at the global leader in building and realising value in marketing agency businesses Results International, reveals his ten... Read more
Apple has remained ahead of Google and Amazon, to take the top spot in Fortune’s Top 50 World’s Most Admired Companies List.
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Samsung CEO, Dr Kwon Oh-Hyun, has been named as the best global brand builder after adding over £13 billion to the tech giant’s value, according to the BrandFinance Global 500.
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ITV has announced its findings following the trial of interactive advertising format, Ad Sync.
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Specific Media has worked with Nielsen to measure the effectiveness of its Householding tool, revealing the results from the first wave of brands to use the service to target consumers via numerous internet-connected devices within the home.
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In the UK, text messaging remains the primary function of mobile handsets along with email despite handsets offering high-speed connections, built-in multimedia and apps, according to the latest Nielsen Mobile Consumer Report released to coincide... Read more
Product placement can enhance viewers’ perceptions of a brand and is appreciated by viewers for credibly enhancing television content, according to research carried out by BDRC Continental and Channel 4.
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The founder of The Chemistry Group, Roger Philby, is set to reveal the secret to never recruiting the wrong person into your business ever again when he speaks to MiNetwork members at the next London Chapter meeting taking place in March.
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Jobs in financial services, IT or skilled manufacturing - preferably with a union - are the best career sectors to die in, according to new research.
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Over 70 per cent of British travellers said they would use their mobile phone during a flight if they had the option according to a poll of 2000 UK consumers.
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More Brits are looking forward to Wimbledon, Bonfire Night and Halloween than the birth of the Royal baby according to research released by retail and shopper marketing agency Savvy Marketing.
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A global brand survey conducted by WhatUsersDo, has found that 60% of brands are ‘knowingly failing’ their online customers.
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According to a new study into the perceptions of apps, only 37 per cent of people are comfortable sharing personal information such as address book information and location while over 70 per cent want to know what will happen with their data... Read more
The mean and median click-through-rates (CTR) for video campaigns has increased from 2011 to 2012, according to an infographic released by the Viral Ad Network based on analysis from all its campaigns in 2011 and 2012.
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How marketing services agencies are planning to achieve growth during 2013 is going to be at the top of the agenda at MiNetwork’s North West chapter meeting in March as specialist creative industries accountancy firm The Wow Company will be... Read more
A new Forrester forecast has predicted that tablet ownership in Western Europe is set to quadruple in the next five years, from 14 per cent in 2012 to 55 per cent in 2017.
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BETC London has announced the appointment of Simon Morris as its head of art, a role which will see Morris oversee the agency’s art direction, style, look and feel.
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