Energy industry regulator Ofgem has ordered the Competition and Markets Authority (CMA) to investigate Britain’s ‘big six’ energy suppliers - SSE, Scottish Power, Centrica, RWE Npower, E.On and EDF Energy – over whether they are blocking effective... Read more
Data privacy is now a “critical brand differentiator” for businesses looking to acquire new customers, with consumers’ decision to share information driven by the use of trusted channels and transparency, new research published today (27 March)... Read more
Almost half (45 per cent) of marketers hope to take more risks in the next year, research from Adobe has found, with 30 per cent citing training in new marketing skills is one of the top obstacles faced, with the same number saying organisational... Read more
Giant US retailer Walmart is winning plaudits in America over a new direction its advertising has taken. "Walmart has been called many things in recent years," says Adweek. "Inspirational has not often been one of them." But now suddenly that is... Read more
The National Readership Survey has released its latest Print and Digital Data (PDD) report, which shows that 38.4 per cent of adults in Great Britain visit news brand websites via a laptop or PC.
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Twitter trends and hashtags are most popular way to monitor the social conversation, research from immediate future has found, with 66 per cent of brands using this, compared to 56 per cent checking news sites and 43 per cent using data from... Read more
Over 90 per cent (94 per cent) of CMOs worldwide believe that analytics will play a significant role in helping them to achieve business goals, though 82 per cent still feel underprepared to capitalise on the data explosion according to an IBM... Read more