Did you know that last week on 20 March, the globe celebrated World Happiness Day (which... Read more
Has China got it in for Apple? It is certainly beginning to look that way with two major swipes at the California colossus within the past week from state-run media. Forbes magazine even said, "It looks as if China's one-party state has just... Read more
International - 26/03/2013
A $24bn move by Dell founder Michael Dell to wrest back control of the computer manufacturer is on shaky ground with the emergence of two hostile rival bids.
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United States - 25/03/2013
A riveting picture of events at Johnston Press since Ashley Highfield took over 16 months ago , with the share price around 5p, is painted today in the Guardian.
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The secrets of Boston agency Mullen's block-busting win of the $200 million account for American Honda's luxury Acura car, beating out incumbent RPA, has been revealed.
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United States - 25/03/2013
Jaguar Land Rover, which is owned by India's Tata Motors , yesterday flatly denied that it was preparing to raise $1 billion from Chinese investors with a bond issue .
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TubeMogul has released research into the best time for brands to serve online ads to maximise performance.
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With the new Blackberry Z10 finally launched in America, the company is betting big on a tactic known as the "takeover"- successfully tried out in Britain.
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United States - 23/03/2013
The American department store chain J.C. Penney can't get can't seem to get any good publicity . Fresh from complaints about former Apple exec Ron Johnson's makeover of the company (sales down $13 billion in his first year) comes a new gripe.
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United States - 23/03/2013
Social insight specialist SpectrumInsight has questioned research released by Thinkbox earlier in the week that revealed TV advertising was the single biggest driver of word of mouth claiming that if the results were correct “we’d all be having... Read more
A US company is pioneering a service which effectively pays people to watch TV ads. The Massachusetts company HitBliss and its video streaming service gives people cash credits to watch targeted advertisements. Viewers use the credits... Read more
United States - 21/03/2013
Underlining the power of regional agencies in the US, the Boston advertising high flier Mullen has landed the account of the luxury car brand Acura.
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United States - 20/03/2013
Seven out of 10 shoppers have said they don’t care where they buy premium brands as long as they get a good price according to the latest report from Shoppercentric.
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Farting is not something you normally hear about quite as directly as you do in this commercial for the Ontario Ministry of Health from BBDO Canada.
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In order to gain spontaneous, valuable insight and a better understanding of its most engaged audience demographic Channel 4 has launched Tribes Live, a new ‘real time’ online community of 16-24 year olds.
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In this issue, The Drum takes a look at the role of offence in advertising, and explores highlights from this year's Mobile World Congress.
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Over half (64 per cent) of British consumers were found to use two or more devices at the same time to explore related content, leading the UK to be named the most investigative country in Microsoft Advertising’s Cross-Screen Engagement Study.
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Findings from the Chartered Institute of Marketing (CIM) have revealed that junior practitioners and SMEs are increasingly confident about their businesses and career prospects despite the current economic climate.
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