In the UK, text messaging remains the primary function of mobile handsets along with email despite handsets offering high-speed connections, built-in multimedia and apps, according to the latest Nielsen Mobile Consumer Report released to coincide... Read more
Product placement can enhance viewers’ perceptions of a brand and is appreciated by viewers for credibly enhancing television content, according to research carried out by BDRC Continental and Channel 4.
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The founder of The Chemistry Group, Roger Philby, is set to reveal the secret to never recruiting the wrong person into your business ever again when he speaks to MiNetwork members at the next London Chapter meeting taking place in March.
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Jobs in financial services, IT or skilled manufacturing - preferably with a union - are the best career sectors to die in, according to new research.
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Over 70 per cent of British travellers said they would use their mobile phone during a flight if they had the option according to a poll of 2000 UK consumers.
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More Brits are looking forward to Wimbledon, Bonfire Night and Halloween than the birth of the Royal baby according to research released by retail and shopper marketing agency Savvy Marketing.
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A global brand survey conducted by WhatUsersDo, has found that 60% of brands are ‘knowingly failing’ their online customers.
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According to a new study into the perceptions of apps, only 37 per cent of people are comfortable sharing personal information such as address book information and location while over 70 per cent want to know what will happen with their data... Read more
The mean and median click-through-rates (CTR) for video campaigns has increased from 2011 to 2012, according to an infographic released by the Viral Ad Network based on analysis from all its campaigns in 2011 and 2012.
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How marketing services agencies are planning to achieve growth during 2013 is going to be at the top of the agenda at MiNetwork’s North West chapter meeting in March as specialist creative industries accountancy firm The Wow Company will be... Read more
A new Forrester forecast has predicted that tablet ownership in Western Europe is set to quadruple in the next five years, from 14 per cent in 2012 to 55 per cent in 2017.
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BETC London has announced the appointment of Simon Morris as its head of art, a role which will see Morris oversee the agency’s art direction, style, look and feel.
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Former procurement and buying boss Christopher Barrat is set to speak at MiNetwork’s next bi-monthly Chapter meeting in Birmingham and give some insights into how agencies can win more business by understanding how large clients think and operate... Read more
Insurance provider Zurich and The Guardian have kicked off a campaign aimed at helping people manage major financial challenges.
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Meat sales in independent family-run butchers and farm shops have risen by 75 per cent in some areas while analysts believe sales of cheaper processed meat in supermarkets have fallen sharply, according to a report by the Telegraph.
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According to Michael Page Marketing’s 2013 Salary and Insight Report, brand function has taken the lead as a marketing team’s most important asset to help grow a business, with 29 per cent of respondents rating it as the top priority.
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A new study from The Royal Mail’s MarketReach initiative has looked into the role of printed catalogues in the digital age, analysing how catalogues can help drive website engagement.
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According to a study from the University of Alberta in Canada, drivers are more likely to be distracted by government health billboards which feature negative words such as “cancer” and “death” than those which feature semi-nude women.
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