The marketing is failing to keep up with the economic power and influence of women, according to JWT London’s ‘The New Female Tribes’ research which charts the global evolution of female categories to create a new narrative about women.
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Yahoo had a big bit of news for women yesterday. The website has signed top beauty expert Bobbi Brown as as editor-in-chief of Yahoo Beauty, adding to speculation that Marissa Mayer who has already signed top woman journalist Katie Couric was... Read more
Energy industry regulator Ofgem has ordered the Competition and Markets Authority (CMA) to investigate Britain’s ‘big six’ energy suppliers - SSE, Scottish Power, Centrica, RWE Npower, E.On and EDF Energy – over whether they are blocking effective... Read more
Data privacy is now a “critical brand differentiator” for businesses looking to acquire new customers, with consumers’ decision to share information driven by the use of trusted channels and transparency, new research published today (27 March)... Read more
Almost half (45 per cent) of marketers hope to take more risks in the next year, research from Adobe has found, with 30 per cent citing training in new marketing skills is one of the top obstacles faced, with the same number saying organisational... Read more
Giant US retailer Walmart is winning plaudits in America over a new direction its advertising has taken. "Walmart has been called many things in recent years," says Adweek. "Inspirational has not often been one of them." But now suddenly that is... Read more
The National Readership Survey has released its latest Print and Digital Data (PDD) report, which shows that 38.4 per cent of adults in Great Britain visit news brand websites via a laptop or PC.
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