Last year Brian Child, the man who built McCann Erickson Manchester into the biggest marketing agency outside London, put forward in The Drum seven observations on how agencies should deal with the recession The Drum caught up with Brian recently... Read more
Dear Uncle Carl,I haven’t had a wage rise for well over a year. But now, especially, I am not sure if it is even appropriate to ask, with staff being made redundant and leavers not being replaced. With the cost of living increasing so much,... Read more
Golley Slater's Group CEO – Chris Lovell with a roundup of the week.The “power to the people social media tracker – wave 3” research reported that there are now 184m blogs worldwide, but within the research you find there... Read more
The Direct Marketing Group has announced a series of restructures within its group of companies in response to future needs of the market.A spokesperson said that the restructure "will allow each of the individual companies at DMG –... Read more
In the Summer of 2008 Red C Marketing were invited to Pitch to become a roster agency for the Children’s Workforce Development Council (CWDC)...One of the ideas we presented in the Pitch owes a great deal to Tony Hart. It was an idea that... Read more
Richard Draycott with this week's Vodcast.Part 1 of 7 of Richard's discussion with Brian Child can be viewed on the Drum's YouTube channel and here Read more
In the first of this seven part series Brian tells agencies that the first thing they need to do is start living in the real world.The Drum caught up with Brian recently and asked him to expand on those seven points in a series of video interviews... Read more
Dear Uncle Carl,I feel that the design agency that I work at lacks a real sense of creativity. From the tartan carpets and brass chandeliers in the office to the hold music and even the old work on the wall, it just seems to be harking back to a... Read more
Last summer’s Bellwether Report surmised that the only safe havens for the marketing sector would be found in computing, public sector and financial services. Following an arduous end to 2008 – with marketing budgets revised down to... Read more
At the Market Research Scotland’s Annual Burns Supper this year, Clare Bruce, CEO of Nunwood will look to address the subject of the ‘Economic Apocalypse or Insight Elysium?’ Bruce will present findings from recent social and... Read more
Adland will be "no place for the faint hearted" in 2009 according to the latest IPA Bellwether report, which today revealed marketing budgets suffered record cuts in the final quarter of 2008.The latest Bellwether report found that Q4 annual... Read more
NORTH WESTAdvertisingDriven The established behemoths McCann Erickson and TBWA\Manchester continue to impress with blockbusting client lists, and last year’s winner BJL and Manchester rival CBJWT should be commended for some... Read more
There was never any doubt about it, the new Scottish Government’s communications agency roster was always going to throw up a few shocks. Following 11 months of speculation as to which agencies would make the grade, who was producing the... Read more
Set in the heart of picturesque rural Perthshire, Gleneagles is a Scottish byword for luxury leisure. From its celebrity chef to its championship golf courses, the resort, nestled at the foot of the Ochil Hills, is renowned in its native land. But... Read more
No one seems to send cards any more... instead online extravaganzas, games, films and wishes. Here we post some of the best (or the worst - you decide, it's all subjective) that we received this year.FrameLewis Creative ConsultantsHyphenCube... Read more
Manchester's congestion charge is still causing much debate, despite a resounding No vote. Tony Foggett, MD of Code Computerlove, takes the stage to argue for a lost opportunity for Manchester.Now that the results are out for the vote on the 3... Read more
Marketing chiefs from Nike, COI, Sony Playstation, Cancer Research UK and Visit London have been signed up to judge The Drum Marketing Awards 2009, previously known as The SWOT Awards.The call for entries to The Drum Marketing Awards 2009 has now... Read more
Everyone needs a good blog. Or so we were once led to believe. Blogs are easy to start, cheap to maintain and could open the doors to thousands, nae millions, of potential visitors. But what’s the point if no one ever visits? You might as... Read more
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