So who needs a car to make a great TV commercial about a car? "Somehow the most intriguing (and rarest) car commercials end up being the ones with no cars at all," Adweek points out today.
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United States - 26/04/2013
Google has predicted that Australian technology businesses will contribute as much to the economy as retail and education within 20 years.
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International - 25/04/2013
Econsultancy, the Sydney based specialist publishers of independent research, analysis and advice on digital marketing, social media, ecommerce, SEO, mobile and tech for businesses has said time spent on social media in business is likely to grow... Read more
International - 25/04/2013
Former BBC Director General Mark Thompson, who took the helm as CEO of the New York Times last November, is counting on Times journalism to make up for an industrywide decline in print advertising .
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United States - 25/04/2013
Apple iTunes has a 45 per cent market share of online movie rentals, research from The NPD Group has found, as the brand dominates the internet video-on-demand (iVOD) sector.
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International - 25/04/2013
The F-type is Jaguar's first new sports car in 50 years and Jaguar yesterday presented it as the star the mini-movie Desire starring Damian Lewis who won an Emmy and Golden Globe for his role in the hit TV series Homeland.
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Over a quarter (26 per cent) of marketing emails sent between 5pm and 6pm are opened, a nine per cent increase on the average rate, new research from Pure360 has found.
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A new weapon in the fight against crime has been trialled by Newcastle University, inspired by research which found that individuals are less likely to misbehave when they believe someone is watching them.
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The Thai market has increased by 12%, an audit of consumer spend on domestic appliances has found.
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International - 23/04/2013
Ambitious agency owners are set to gather in London next month to attend MiNetwork's Agency Leadership Assembly – a one day conference during which all areas of agency leadership, management and growth will be explored by a range of marketing... Read more
Indian Direct to Home TV provider Tata Sky has entered into a multi-year audience measurement contract with France’s Kantar Media to measure the behaviour and viewing habits of Tata Sky’s pay TV subscribers.
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International - 22/04/2013
A national survey of nearly 2000 16- to 30-year-olds commissioned by digital publisher Sound Alliance has found that “pervasive” social media use is saturating users with information, giving users only a narrow grasp of events.
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International - 21/04/2013
Less than 10 per cent of Americans would prefer an ad-free Internet which meant paying for content such as blogs, news and video content according to a survey conducted by the Digital Advertising Alliance.
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United States - 20/04/2013
The proportion of Japanese aged 65 or older is scheduled to hit 39 percent by 2050, making it the oldest developed country, a leading international thinktank has warned.
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International - 18/04/2013
Apple shares, dropped below $400 yesterday for the first time since 2011. They later recovered to $402.90 - still a far cry from their peak of over $705 last September.
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United States - 18/04/2013
Rupert Murdoch has decided the name for his soon-to-be-reconstituted film and television company is to be 21st CenturyFox, "a moniker with a guaranteed 87-year shelf life." says the Los Angeles Times, reporting the news.
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International - 17/04/2013
An episode of the “Family Guy” animated comedy has been pulled from the Fox.com and Hulu websites by Fox after scenes which appeared to predict the Boston Marathon bombings were posted on YouTube.
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North America - 17/04/2013
The tide has turned for Yahoo 's sort-of-new boss Marissa Mayer and not in the best possible way. Forbes magazine indulges in gentle sarcasm in talking about some of the company's latest figures.
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United States - 17/04/2013
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