Mercedes-Benz and their advertising agency AMV are planning an ambitious advertising event during this weekend's broadcasts of The X Factor with viewers being invited to use Twitter to decide how a story should develop as it is shown across three... Read more
CBBC has commissioned two new factual entertainment shows, Officially Amazing (13x30) from Lion Scotland and, from CBBC Productions, How to be Awesome at Everything.
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Not for nothing is a poker face the mark of a good card player, bluffing his(or her) way to a win at cards. So tennis superstar Rafael Nadal , playing the part of a receptionist at a golf course in Majorca, was required to keep a straight face ... Read more
International - 29/09/2012
Digital Cinema Media (DCM) has switched to Digital, which is claims will offer advertisers 'a faster', 'more flexible', and 'more creative cinema medium' with Sony and Tesco being amongst the first to benefit. The move heralds a new era in cinema... Read more
Jeremy Clarkson, Richard Hammond and James May have announced they have extended their contract with the BBC2 car show for another three years following a reported seven figure deal.
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From January 2013, Glamour magazine will be available digitally for the iPad and Kindle Fire. The digital edition apps will feature all of the print magazines editorial and advertising content, as well as media rich enhanced specials.
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Today Colin W Thompson sketches David Cameron brushing up on his history skills, after being... Read more
Children’s entertainment channel, Nickelodeon, is embarking on one of the biggest UK programme launches in its history as it promotes the return of Teenage Mutant Ninja Turtles, premiering Monday 1 October at 5pm.
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When Oreo tweeted asking its followers if they ever snuck Oreos into the cinema, it probably wasn’t expecting to be told off by a movie theatre.
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International - 26/09/2012
It has to be the best Facebook advertising tie-up yet - where a crackling commercial by Wieden and Kennedy Amsterdam for the new James Bond film Skyfall morphs into a Facebook game where ultimately the viewer is the star (picture culled from... Read more
International - 25/09/2012
Household cleaning brand, Cif, has teamed up with West End show, Shrek The Musical, in a promotional deal brokered by entertainment marketing agency, aka.
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Renault TV has rebranded as RTV as part of a new global identity developed for the broadcaster by London-based Irresistible Films. Created by roster creative team and channel branding specialists Wonder, the redesigned logo and branding is to be... Read more
Supermarket Waitrose has revealed plans to launch a food-related online video channel in the autumn. Designed in partnership with Red Bee Media, Waitrose TV features six channels in order to make it easy for users to find content.
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Virgin Media has joined with PeerIndex to offer social media influencers in film and cinema free tickets to PictureHouse cinemas, where they will see one of the Virgin Media Shorts competition films as a trailer to the movie.
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Telecommunications provider TalkTalk debuted its new ‘Model Britain’ TV advertising campaign during ITV1’s X Factor on Saturday 22 September. The advert, according to TalkTalk’s official YouTube channel, “shows the role TalkTalk plays in... Read more
International technology company Apple has topped the CoolBrands list for 2012.
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James Murdoch, heavily criticised in last week's Ofcom report following the phone hacking scandal in the UK , could soon be running run the flagship Fox TV channel in the US - news that has angered News Corp. shareholders, according to a report... Read more
United States - 23/09/2012
The world's biggest music company Universal Music has been give the green light to take over EMI. The European Commission has approved a reduced version of Universal's original $1.9 billion plan.
... Read more
International - 21/09/2012
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