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Latest Entertainment News

News - Entertainment

Martyn Sibley on representation for disabled people, and the value it can have for brands

Why disability representation matters for brands

Opinion: Guest Columnists
Martyn Sibley is a marketer, writer and entrepreneur who was recently voted one the UK’s most influential disabled people. He&rsquo... Read more
Martyn Sibley - 06/12/2021
Advertising
The pandemic has brought with it changes in TV habits

The evolution of co-viewing measurement in 2021 and beyond

Opinion: Guest Columnists
Improvements to identity resolution can improve access to granular viewership data and ultimately drive return on investment, writes ... Read more
Aimee Irwin - 16/11/2021
Advertising
Nine out of 10 viewers use their smartphones to stream videos

OTT space shaping up to be very valuable for marketers in APAC

Opinion: Guest Columnists
The OTT space is shaping up to be very valuable for marketers to capture new, targeted audiences and provide another avenue for them... Read more
Rishi Bedi - 01/11/2021
Entertainment
With the globalization of talent, the future of content is boundaryless

With the globalization of talent, the future of content is boundaryless

Opinion: Guest Columnists
As part of The Drum’s Globalization Deep Dive, India-based brand strategist Ambi Parameswaran looks at the future of content,... Read more
Ambi Parameswaran - 20/10/2021
Creative
Bringing the metaverse and real world together as the new home of experiential

Bringing the metaverse and real world together as the new home of experiential

Opinion: Guest Columnists
As part of The Drum’s Experiential Marketing Deep Dive, Dentsu X’s Sanjay Nazerali ponders how the virtual and real world... Read more
Sanjay Nazerali - 17/09/2021
Entertainment
How to make a memorable, measurable immersive experience

How to make a memorable, measurable immersive experience

Opinion: Guest Columnists
As part of The Drum’s Experiential Marketing Deep Dive, Tom Burch of Pixel Artworks, the creative production company behind epic... Read more
Tom Burch - 15/09/2021
Creative
How Channel 4 won over the British public with Raducanu US Open triumph

How Channel 4 won over the British public with Raducanu US Open triumph

Opinion: Guest Columnists
On Saturday night, Britain got to witness 18-year-old Emma Raducanu become the first female British grand slam winner for 44 years,... Read more
rebecca candeland - 14/09/2021
Entertainment
Hybrid events could be a feasible option post-pandemic

Connected by tech: how could technology take events up a gear?

Opinion: Guest Columnists
The live events/experience industry was one of the sectors hit hardest by the pandemic in 2020. But technology came to the industry... Read more
Mike White - 13/09/2021
Advertising
The world of the metaverse is an exciting opportunity for brands and agencies

Exploring the metaverse: why experience-minded brands and agencies are poised to win

Opinion: Guest Columnists
In 18 months dominated by change, one opportunity has truly stood out as boom or bust – the metaverse. In the last month alone, we... Read more
Damian Ferrar - 13/09/2021
Advertising
10 recommended agencies to bring your brand to life

10 recommended agencies to bring your brand to life

Opinion: Guest Columnists
As part of The Drum’s Experiential Marketing Deep Dive, Cat Hartland, head of The Drum Recommends, shines a spotlight on 10... Read more
Cat Hartland - 13/09/2021
Entertainment
Unlike the current iteration of the internet, as we know it, in the Metaverse, users will experience changes in real-time

The metaverse is a clean slate for the ad industry post-cookies

Opinion: Guest Columnists
With the looming death of cookies, brands must double down in creating authentic relationships with their current and potential customers... Read more
Jean-Francois Thery - 13/09/2021
Technology
Mobile gaming has brought the industry into the mainstream and proved there is much more to gaming than consoles

How diversity is breeding innovation in the gaming industry

Opinion: Guest Columnists
Marketers cannot fake it until they make it in the video game industry, explains Satori Kawamura, the director of brand... Read more
Satori Kawamura - 31/08/2021
Entertainment
Experience, everywhere, exchange, evangelism: the 4Es that could save the high street

Experience, everywhere, exchange, evangelism: the 4Es that could save the high street

Opinion: Guest Columnists
As part of The Drum’s Retail Deep Dive, Aurelia Noel of Dentsu X says that, instead of relying on the 4Ps of marketing, high... Read more
Aurelia Noel - 18/08/2021
Entertainment
Brands must focus on connecting with audiences through the largest screen in the house – the TV

Amazon Advertising’s head of measurement success on how to own streaming

Opinion: Guest Columnists
Brands want to reach and connect with connected television (CTV) audiences, which are growing in record numbers. eMarketer projects that... Read more
Maggie Zhang - 17/08/2021
Advertising
The number of female gamers has grown to encompass 38% of the estimated 1.33 billion Asian gaming population

How to identify and engage with the fast-growing APAC gaming audience

Opinion: Guest Columnists
Gaming is a multi-billion-dollar industry that is rapidly booming across APAC. Yet Asia’s advertisers are still behind with tapping... Read more
Deepika Nikhilender - 06/08/2021
Digital Advertising
Receptional is helping to put on a new digital archaeology exhibition in Cambridge, looking at the history of the web

Exhibition Web@30 celebrates 30 years of the web with 30 key moments

Opinion: The Drum Network speaks
Web@30 is a brand-new exhibition, brought together by The Centre for Computing History, with support from Raspberry Pi and... Read more
- 04/08/2021
Digital Advertising
Jack Morton on the evolution of the stadium and how attendees require it to be more of an entertainment and experiential space

The love of the game is dead: the future of stadiums is about community, not just sport

Opinion: The Drum Network speaks
People used to go to sporting events for the game. And don’t get me wrong, they still do. But it’s more than that. It’s... Read more
Pat Heffernan - 28/07/2021
Digital Advertising
Tailify on some of the go-to hacks behind taking a picture-perfect selfie

The science of selfies: 3 insights to up your selfie game

Opinion: The Drum Network speaks
It’s not often that psychologists get to observe cultural evolution in the making – but with the selfie, here’s... Read more
Alan Gray - 23/07/2021
Creative
The Supreme Court’s NCAA ruling has opened up a gateway of opportunity

Brands: proceed with caution during NCAA rookie frenzy

Opinion: Guest Columnists
The Supreme Court’s ruling on the NCAA name and likeness policy has created a marketplace frenzy. Everywhere from local... Read more
Sly Peoples - 13/07/2021
Advertising
The leading gaming influencers have significant and engaged audiences they can mobilize across genres

Gaming influencers will take over the world’s attention

Opinion: Guest Columnists
As the gaming ecosystem continues to explode, Brad Manuel, co-founder and chief executive officer of Livewire,... Read more
Brad Manuel - 06/07/2021
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