Haymarket Consumer Media has launched its first edition of the retooled Stuff magazine, which is now designed to have a focus on apps and digital.
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Yahoo! has unveiled The Comfort Challenge Four Ways to Wear, a new five-part video series co-produced by Factory Films to help users get the most out of their existing wardrobes run in partnership with fabric conditioner brand, Comfort Bright... Read more
As predicted earlier this year, YouTube has announced in a blog that it will launch a pilot program for subscription channels, which will start at $0.99 a month, with 53 announced so far.
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International - 10/05/2013
From envisaging a piece of furniture from a catalogue in your own home to accessing additional video content in your favoured publications, augmented reality technologies offer a wealth of opportunities for marketers looking to reach their... Read more
International - 10/05/2013
Melbourne’s digital design specialists Yoke have debuted a new cross platform campaign for online energy retailer Click Energy.
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Metropolitan Adelaide now has Wifi services across its entire tram network, bringing coverage on the city’s transit services to 95%
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Sydney’s Holla Agency, whose client Roster includes Finnair, Pacific Brands and MF Global, has announced the appointment of Viki Hammond as strategy director.
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A report by Optus Business has concluded that only 8% of customers prefer to engage with businesses via social media.
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An agreement between digital communications group Mobile Embrace and Rovio has opened up the opportunity for Australian brands to advertise on Angry Birds, the world’s most popular app.
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ABC’s iview mobile app has been announced by the corporation as one of the top 10 most downloaded apps in Australia and New Zealand.
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The Fox network is to remake the Sydney set comedy drama Rake, with co-creator, writer and star Richard Roxburgh serving as executive producer on the transplanted series.
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Today's job round-up offers roles for digital account managers, digital media project managers, marketing managers and graphic designers.
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International - 09/05/2013
ABC circulation results for key Trinity Mirror regional titles will switch from six monthly to monthly starting from May, it was announced on Thursday.
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Almost half of those who use m-commerce in the UK have said that the experience has fallen short of their expectations, with 49 per cent saying the speed and 48 per cent suggesting navigation lets the site down.
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Interview by Stephen Lepitak
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The Manchester United Facebook page accidentally published an announcement confirming the appointment of David Moyes as United's new manager on Thursday afternoon before his current club, Everton, had informed its own fans of his departure.
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This issue of The Drum outlines the marketing strategy behind a new charity event – Wig Wednesday – as Bil Bungay of Beattie McGuinness Bungay explains why the marketing services industries should get behind it and don a wig in aid of children... Read more
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