Online consumers could be set to make some extra cash out of marketers' online thirst for streams of information about app, tablet and mobile users, according to research commissioned by Confused.com.
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After last month’s landmark linkup between Sina Weibo and Auckland Airport, Chinese social network Tencent is connecting with the antipodes to market Hamilton Island to its Chinese audience of in excess of 780 million active users.
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As technology advances to increase real-time advertising opportunities, The Drum catches up with a cross-section of the industry to discuss how RTB can be used as a model for video as well as display advertising.
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Critical Mass has promoted Shaina Boone to senior vice president in a move that sees her added to the executive team and overseeing the agency’s strategy and growth.
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International - 08/05/2013
Jamie Bullock, head of marketing - intermediaries, international and direct at Barclays, has just been announced as a judge for the 2013 Dadi Awards. Here he tells The Drum about the financial services provider's goal of becoming the ‘Go To’ bank,... Read more
The latest in a line of internet blackouts in civil war-stricken Syria prompted Google to encourage Syrians with phone access to use its Speak2Tweet service to maintain online communications.
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News International has revealed that it is going to launch a digital commercial products unit to help drive new advertising innovation for clients and agencies.
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The environmental industry hasn’t “used the skills of the creative industry terribly intelligently” with the “its potential to reach people” not utilised correctly, according to Sir Jonathon Porritt.
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The Doors has unveiled an iPad app, featuring interactive content, unpublished band images and artwork, rare videos and music.
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Accenture yesterday announced that is has acquired design agency Fjord, with the aim to expand the digital and marketing capabilities Accenture offers its clients.
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International - 08/05/2013
Copyright rules must be adapted to ensure the publishing sector can continue to thrive in an intellectual property (IP)-based landscape, according to minister for culture, communications and creative industries Ed Vaizey.
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Publishers must emulate the approach taken by retailers to cultivate successful transaction strategies, according to Immediate Media’s CEO Tom Bureau.
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To celebrate the release of Film 4 funded documentary ‘The Stone Roses: Made of Stone’ Channel 4 has partnered with director Shane Meadows, The Stone Roses and Picturehouse to offer registered viewers the chance to win a selection of Stone Roses... Read more
Manchester City FC is set to follow the digital trend in football by installing Wi-Fi facilities for fans at its Etihad Stadium, delivered by the O2 network and Cisco.
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Digital studio calls9 has released the first edition of self-funded newsstand app Champagne World.
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Social networks were flooded with tributes after Manchester United announced Sir Alex Ferguson will retire from his managerial role at the club after 26 years.
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Communications infrastructure and media services company Arqiva has announced the acquisition of location based Wi-Fi media specialist Selective Media.
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Property website Rightmove has seen a 20 per cent growth in traffic during the first third of 2013 with 1.25bn page views.
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