The pull of London, and the associated cost of living, is a factor that not only distorts salary figures – which in real terms can be misleading – but also creates a practical gap that puts Watford’s to shame. The realities of... Read more
Last month BJL became the first agency outside of London to launch on Second Life – the virtual world, which has become an internet phenomenon. The agency’s virtual property is called Mancunia – and replicates online the part of... Read more
In today's highly competitive market, it is more important than ever to invest in the businesses prized assets - the staff. But who benefits from this investment most, the employees or the employer? Read more
Your agency has built up a strong client base, won a string of awards and grown to become a force to be reckoned with. Now it’s time to sell up and move on. But how much is your company really worth? The Drum meets Hugh Mason, a man who... Read more
The market has long been advocating the joys of integration. However, recent events in the Scottish market have led some to cast doubts on the model. However, as The Drum discovers, it’s not always as simple as it seems. Read more
The inaugural Dadi awards took place last week and the chairman of the high-profile judging panel, Phil Jones, praised the high standard of work on display. The event saw Scottish agencies pitted against their counterparts in the English regions.... Read more
With more revelations than an episode of Desperate Housewives and more character analysis than a session with Dr Anthony Clare, June’s Marketeer Association meeting was a very enlightening experience. Guest speaker Adrian Banger, of Cumbria... Read more
The idea was simple enough: Create a land where people pay to live without the luxury of belongings or fripperies. But for Ben Keene and Mark James, two would-be entrepreneurs, the implementation, however, was more difficult. MySpace and Second... Read more
Jonathan Kemp, commercial director of AG Barr, has helped increase the company’s market value by £100m in just four years. The Drum catches up with him as he addresses the SMA. Read more
The Scottish digital industry continues to grow at an often astounding speed. But is the industry strong enough to attract the talent needed to maintain high standards? Read more
Regardless of whether you control a seven-figure marketing budget or a one-off £5,000 project, the pressure to deliver the right message to the right target market is immense. And throughout any marketing activity you undertake, a number of... Read more
The Association currently has 31 members, with four new members, Lake Design, Leeds Media, Big Communications and Clock Creative Communications Ltd, joining up in the past month; all are committed to bringing clients and their budgets to agencies... Read more
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