With more revelations than an episode of Desperate Housewives and more character analysis than a session with Dr Anthony Clare, June’s Marketeer Association meeting was a very enlightening experience. Guest speaker Adrian Banger, of Cumbria... Read more
The idea was simple enough: Create a land where people pay to live without the luxury of belongings or fripperies. But for Ben Keene and Mark James, two would-be entrepreneurs, the implementation, however, was more difficult. MySpace and Second... Read more
Jonathan Kemp, commercial director of AG Barr, has helped increase the company’s market value by £100m in just four years. The Drum catches up with him as he addresses the SMA. Read more
The Scottish digital industry continues to grow at an often astounding speed. But is the industry strong enough to attract the talent needed to maintain high standards? Read more
Regardless of whether you control a seven-figure marketing budget or a one-off £5,000 project, the pressure to deliver the right message to the right target market is immense. And throughout any marketing activity you undertake, a number of... Read more
The Association currently has 31 members, with four new members, Lake Design, Leeds Media, Big Communications and Clock Creative Communications Ltd, joining up in the past month; all are committed to bringing clients and their budgets to agencies... Read more
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