Google is using its annual I/O conference, currently underway, as a platform from which to preview its much hyped Google Wallet project, alongside partners Urban Airship, the mobile solutions provider and Alaska Airlines.
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International - 16/05/2013
Brands including Google, ITV, Channel 4 and the Telegraph are among the first to join the Internet Advertising Bureau’s (IAB) first Mobile Ad Tech working group.
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The decision by Google to align the tablet bidding strategy with desktop when the search giant introduces its Enhanced Campaign strategy in July has been labelled 'a bad idea' by Performance Media Group founder George Popstefanov.
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International - 16/05/2013
SapientNitro Brisbane have created a fast and furious, high energy, extreme sports creative project for clients Tourism & Events Queensland to promote Tropical North Queensland.
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Yahoo may have jumped too soon last year in selling half of its 40 percent stake in Chinese Internet company Alibaba Group .
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United States - 15/05/2013
Today's jobs round-up brings roles for a digital marketing executive, a head of digital, a head of UX, a graphic designer and a PPC executive.
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Sources close to The Drum have reported that Arena Media has been appointed to handle LG’s global media account in a deal worth “a minimum of £263m”, however it could actually be valued at £395m as a result of LG’s expansion plans in the consumer... Read more
Pepsi has appointed below the line agency whynot! to create a range of activity with the aim of increasing brand visibility and consumer engagement for the Britvic brand in the leisure sector.
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BT’s underlying revenue growth has improved from -3 per cent last quarter to around zero at both retail and group level, standing it in good stead as it forges ahead with its free premium sports offering – BT Sport.
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Auto Trader is backing its final transition to a digital-only business by allocating its biggest ever marketing budget, launching transactional mobile products, and mining data to drive conversions and inform its activity.
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Stockholm Pride has launched a Twitter campaign, created by M&C Saatchi Stockholm, aimed at inviting Russians to #GoWest to celebrate.
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Geoff Wilmot is stepping down as CEO of Centaur Media as part of a board reshuffle following an interim statement revealing a fall in print revenues.
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Asking good questions is the key to understanding data and analytics according to Jim Sterne, chairman of the Digital Analytics Association.
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According to an independent report from London Economics commissioned by the Information Commissioner's Office, 40 per cent of companies don’t fully understand any of the ten main provisions being proposed by the EU regarding data protection... Read more
Google Glass, the hi-tech specs Google hopes will change the world, are to go on public display at the search giants annual conference on software developers.
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Blackberry yesterday unveiled a lower-cost phone aimed at consumers in emerging markets.
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United States - 14/05/2013
Today's jobs round-up offers roles for a sales and marketing director, a business development manager, an account director, a media planner and an HR manager.
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Havas Worldwide London has announced the appointment of Proximity’s Justin Vir to the newly created role of head of digital.
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