Your agency has built up a strong client base, won a string of awards and grown to become a force to be reckoned with. Now it’s time to sell up and move on. But how much is your company really worth? The Drum meets Hugh Mason, a man who... Read more
The market has long been advocating the joys of integration. However, recent events in the Scottish market have led some to cast doubts on the model. However, as The Drum discovers, it’s not always as simple as it seems. Read more
With more revelations than an episode of Desperate Housewives and more character analysis than a session with Dr Anthony Clare, June’s Marketeer Association meeting was a very enlightening experience. Guest speaker Adrian Banger, of Cumbria... Read more
It’s a full-time job trying to keep up with the latest trends and innovations, and in the design sector if you don’t know your faux-baroque from your laptop aesthetics, or haven’t quite got your head around anti-design yet, then... Read more
Jonathan Kemp, commercial director of AG Barr, has helped increase the company’s market value by £100m in just four years. The Drum catches up with him as he addresses the SMA. Read more
Arc Worldwide is one of the few networked agencies to continue to invest in its Scottish team, following the mass exodus of group-owned outfits in recent years. Stephen Lepitak meets the company MD, Carolyn Laing, to find out what sets Arc apart... Read more
Regardless of whether you control a seven-figure marketing budget or a one-off £5,000 project, the pressure to deliver the right message to the right target market is immense. And throughout any marketing activity you undertake, a number of... Read more
Producing a constant stream of fresh talent is key to the success of Scotland’s creative industries. And, as the Degree Show season approaches, creative heads across the country will be licking their lips in anticipation. But just what is it... Read more
The Association currently has 31 members, with four new members, Lake Design, Leeds Media, Big Communications and Clock Creative Communications Ltd, joining up in the past month; all are committed to bringing clients and their budgets to agencies... Read more
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