This morning news broke that a law banning the use of branded cigarette packaging looks likely to come into effect from May 2016. This would see packs limited to a dull brown with the brand name the only text allowed aside from public... Read more
Unilever's global start-up platform the Foundry has partnered with not-for-profit organisation Creative Conscience, to become the first sponsor of the Creative Conscience Awards, which recognise and promote sustainable design.... Read more
United Biscuits has revamped the packaging and logo across its Jacob's range as part the masterbrand strategy the FMCG company kicked off last year, which saw all savoury products fall under the Jacob's banner aside from Carr's.
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Brands including Adidas, Barclays, Big Lottery Fund, William Grant & Sons and the Post Office are set to advise marketers how to tackle the ever-evolving issue of how to focus on, and sell to, the connected consumer at The Drum’s Digital... Read more