Leading experts from across the world of media and marketing offer their thoughts on what the industry at large can expect to see from 2012.
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We asked The Drum’s Twitter followers to name what they thought the most memorable ads of 2011... Read more
Lloydspharmacy is launching a new direct mail campaign to promote its prescription delivery service to 11,000 care home managers.
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The RAR Top 100 looks at how profitable agencies are, how well they are growing, and how efficient they are in terms of turnover per head of staff. The Top 100 doesn’t look at which are the most highly rated by clients (that will be done in the... Read more
The theme of this year’s Digital Podge, a digital agency networking event, is the Olympics. 12 agencies were invited to redesign the officisla London Olympics 2012 posters, stamping their own creativity on to them. In this issue, The Drum reveals... Read more
The past few weeks have seen a variety of accounts come under review, including Diet Coke, EDF Energy and Heineken. Here we take a look... Read more
International - 08/12/2011
In this issue of The Drum, we have a special retail focus. The Drum, Carat and Synovate have named 2012 as the Year of Retail. We take a look at the future of retail in the digital age.
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Media Square owned agency IAS B2B is understood to be very close to officially announcing that it has agreed significant investment into Fifth Ring and another agency, thought to be in France.
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Claire Wright, former managing partner for Proximity London has become managing director of Gyro London.
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EDF Energy is to review it below-the-line advertising account.
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The development of a public procurement system by the Government has been welcomed by the Forum of Private Business.
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Doors drops have been found to be the most trusted form of communication according to a new study.
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Emotional support charity Samaritans is launching a direct mail campaign this week highlighting the importance of its service over the festive season.
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The Drum has joined forces with Carat, the world’s largest independent media specialist and Synovate Retail Performance, the global research consultancy, to name 2012 as the Year of Retail.
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This year's winners at The MiNetwork Awards have been announced, with Rob Morrice from IAS B2B Marketing winning Managing Director of the Year, Pete Markey from More Tha>n winning Marketing Director of the Year and TBWA\Manchester named as Agency... Read more
In this feature we look at some of the different views on social media, from a client perspective, and how brands are using it to drive awareness, increase engagement and find out what consumers need and want.
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In this issue of THE DRUM, we take a look at the issue of children and careers, asking: does having children ruin careers? The Drum spoke to a number of women working in PR and digital to establish their views and personal experience of the issue.... Read more
Following not for profit organisation PACE launching a competition to create a new logo as part of its rebrand as the Birmingham Publicity Association (BPA), one entry has left an impression.
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East Midlands - 08/11/2011
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