Manchester-based creative agency four23 has completed the launch of the new Adidas Originals-brand store in Liverpool.Prior to the store’s October 17 opening, four23 ran a series of teaser ads in local publications and dispatched on tour a... Read more
The Drum has learned that Union Direct has won the direct marketing account for Scottish Widows. It is thought that Union Direct beat Navigator and incumbent WWAV Edinburgh in the pitch process to land the account. WWAV insists that it is still... Read more
Fife Hyland has joined sports marketing and events agency Platinum One as its new chief executive.Hyland joins the Edinburgh-based agency, which is chaired by former Scottish rugby legend Gavin Hastings, from 1576 where he was previously a board... Read more
In today's highly competitive market, it is more important than ever to invest in the businesses prized assets - the staff. But who benefits from this investment most, the employees or the employer? Read more
Your agency has built up a strong client base, won a string of awards and grown to become a force to be reckoned with. Now it’s time to sell up and move on. But how much is your company really worth? The Drum meets Hugh Mason, a man who... Read more
The market has long been advocating the joys of integration. However, recent events in the Scottish market have led some to cast doubts on the model. However, as The Drum discovers, it’s not always as simple as it seems. Read more
With more revelations than an episode of Desperate Housewives and more character analysis than a session with Dr Anthony Clare, June’s Marketeer Association meeting was a very enlightening experience. Guest speaker Adrian Banger, of Cumbria... Read more
Jonathan Kemp, commercial director of AG Barr, has helped increase the company’s market value by £100m in just four years. The Drum catches up with him as he addresses the SMA. Read more
Arc Worldwide is one of the few networked agencies to continue to invest in its Scottish team, following the mass exodus of group-owned outfits in recent years. Stephen Lepitak meets the company MD, Carolyn Laing, to find out what sets Arc apart... Read more
Regardless of whether you control a seven-figure marketing budget or a one-off £5,000 project, the pressure to deliver the right message to the right target market is immense. And throughout any marketing activity you undertake, a number of... Read more
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