This issue’s cover story delves into the barren landscape of dead brands, exploring the ideas behind the Museum of Failed Products and taking a look at what marketers can learn from brands that have been left on the shelf.
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An ongoing campaign is set to begin on 19 July, centred around how brands can create potential themes to market around during 2013.
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This issue’s cover story takes a look at Raw: Pervasive Creativity in Asia, a new book almost two years in the making, which has been launched by Ogilvy’s David Mayo and Kunal Sinha. The book celebrates the everyday creativity and ingenuity to be... Read more
UK advertising spend has risen by 1.1 per cent during the first quarter of 2012, the latest AA/Warc figures have revealed, with expenditure expected to improve as the year progresses.
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We asked: ‘how do you see the marketing and media scene in Manchester developing over the next five to 10 years?’
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Manchester is hailed as the second city of media and creativity, growing at a rapid rate and coming second only to London in the UK. But does Manchester offer more for clients? Are the changes and rapid growth in the city a benefit? Here The Drum... Read more
Natalie Gross, CEO, Amaze
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As part of The Drum’s special reports on the marketing and media scene in Manchester we speak to a number of industry insiders operating in the space to gain an insight into the key issues surrounding the city emerging as a media capital.
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In the wake of the Online Media Awards this issue of The Drum publishes the awards results with comments on the winners from the judges, along with a case study of Grand Prix award winner, The Guardian, delving into all aspects that have made it... Read more
Diabetes UK has appointed Intermarketing after a three-way competitive pitch to handle its summer marketing campaign.
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Yorkshire & Humber - 21/06/2012
A marketing campaign from McCarthy & Stone, the later living development company is to roll out following a repositioning and restructure.
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South of England - 11/06/2012
Marketing services agencies are being invited to go head to head to prove they are the best run marketing and communications businesses in the UK as the MiAwards are officially opened today for entries.
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AVIVA has appointed Bray Leino London as its B2B creative agency across all of its UK business areas.
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The Specialist Works has been named the top independent agency in London by the Recommended Agency Register.
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In this issue, The Drum collaborates with Recommended Agency Register to publish a report on the top 50 independent agencies in London. We delve into the capital to analyse a diverse but highly recommended list of agencies, gauging their... Read more
Is marketing dead? - cover story
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The Walt Disney company can dry its tears. After dropping $200 million on John Carter earlier this year, its biggest box office flop ever, it pulled in $207 million in America at the weekend - ONE weekend - with the smash hit The Avengers.
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North America - 08/05/2012
Production platform Mundocom UK has merged with digital production agency Publicis Chemistry Nottingham.
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Yorkshire & Humber - 04/05/2012
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