PepsiCo is selling a limited edition designer dress for £555 each, as part of the U.K. launch campaign for Trop50, the Tropicana-branded juice with half the sugar and calories of regular juice.
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EDF Energy has announced the appointment of Wunderman and An Abundance to handle its below-the-line activity.
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The Drum's first issue of 2013 has a strong focus on future trends, with features looking at emerging technologies such as 3D printing and Google's Project Glass, and how they might impact on communications.
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This issue of The Drum features a look at Christmas packaging, unwrapping the secrets to successful packaging design for the festive season.
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This case study outlines the objectives, strategy and campaign execution behind ODD London's... Read more
The DMA Awards 2012 have awarded its Grand Prix to a campaign by OgilvyOne for Kern & Sohn.
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Piers Morgan and the group One Direction, currently at the top of the American Billboard 200 chart with their album Take Me Home, have become involved in a Twitter battle over David Beckham.
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United States - 23/11/2012
The annual RAR Top 100 Agencies Outside London puts the spotlight on the marketing services companies to be found outside of the M25.
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This issue of The Drum features a social media buzzword poster challenge, created as part of this year's Digital Podge lunch, The Social One, which saw agencies tasked with illustrating buzzwords associated with social. The result is a series of... Read more
Computer giant Hewlett-Packard claimed yesterday it was duped into overpaying last year for one of its largest acquisitions, the British software maker Autonomy. The deal contributed to an $8.8 billion write-down and a huge quarterly loss, HP... Read more
United States - 21/11/2012
Rupert Murdoch, putting the horrors of London behind him, is back on the acquisition trail. News Corp. has acquired nearly half of the YES Network, cable home of the New York Yankees. After three years, it can boost its position to 80 percent ... Read more
United States - 20/11/2012
Interpublic yesterday announced that their British CEO Nick Brien is being replaced . The job is going to to Weber Shandwick CEO , Harris Diamond, effective immediately.
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United States - 14/11/2012
British lawmakers have been putting giant US companies - Starbucks, Google and Amazon - through the hoops as to why they pay so little tax on massive earning in Britain.
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Whither Groupon? The daily deals company saw its shares plumb new depths yesterday after its third-quarter earnings missed analysts' expectations.
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International - 09/11/2012
The British household giant Reckitt Benckiser is planning a marketing programme with Facebook, in a major boost for the social network, often challenged over its advertising effectiveness. But it will be USA-only at first.
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United States - 06/11/2012
One year after the completion of the MBO at Leeds-based agency Intermarketing, the management team has revealed that the agency is to relocate to new larger premises and has also created a new brand identity to move the agency forward.
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Yorkshire & Humber - 01/11/2012
MiNetwork has signed up internationally acclaimed speaker and author Christopher Barrat to speak at its forthcoming North West Chapter meeting, taking place in November.
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This issue of The Drum features a look at the making of Bil Bungay's horror film, When the Lights Went Out, a special regional review of the marketing industries in the South West, and an interview with Somo marketing director Jocelyn Bull.
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