A partnership between British Airways and boutique hotel specialist Mr & Mrs Smith has resulted in a boost for passengers in the Asia-Pacific region who use the airlines.
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International - 02/05/2013
Melbourne marketing Professor Mark Ritson has published a withering assessment of the South Australia brand rollout, concluding that to ensure brand success, executives should “do the exact opposite” of those behind the maligned launch.
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International - 01/05/2013
Sydney managing director of Wunderman's Jo Lloyd, has left the agency after eight years.
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International - 30/04/2013
Accor, Australia’s largest hotel and resort group has announced a partnership agreement with Great Golf Courses of Australia at the Australian Tourism Exchange in Sydney.
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International - 30/04/2013
Sydney based recruitment firm RecruitLoop has opened an office in San Francisco in a bid to “supercharge” the firm’s expansion.
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International - 30/04/2013
Barossa Valley wines are set to be relaunched on the global market as a premium brand wine following the purchase of the wine assets of the estate by New Zealand’s Delegat Group.
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International - 26/04/2013
South Australia’ Minister for Tourism, Recreation and Sport, Leon Bignell, has signed a “Memorandum of Understanding on Tourism Cooperation” with Hong Kong.
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International - 26/04/2013
Ambitious agency owners are set to gather in London next month to attend MiNetwork's Agency Leadership Assembly – a one day conference during which all areas of agency leadership, management and growth will be explored by a range of marketing... Read more
Digital and social media are used more for online brand discovery and purchase in emerging rather than developed markets such as the UK, according to GlobalWebIndex’s latest research.
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In this issue, The Drum takes a look at the role of offence in advertising, and explores highlights from this year's Mobile World Congress.
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Inbound marketing agency Brightfire is looking to dramatically boost the number of consultants at its London operation by around 20 as it looks to capitalise on the rapidly growing inbound marketing industry and also to further develop more... Read more
In-store point of sale (POS) advertising is set to get a significant boost in the coming years after more than 50% of UK’s retailers revealed that they will increase their POS budgets by 2020.
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How to make more money from your agency business is the topic for MiNetwork’s next webinar as Miles Welch, a partner at the global leader in building and realising value in marketing agency businesses Results International, reveals his ten... Read more
Can a manufacturer really be hauled over the coals over the name he chooses to give his orange drink? Coca-Cola, the world’s largest soft-drink maker, is about to find out.
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United States - 02/03/2013
The founder of The Chemistry Group, Roger Philby, is set to reveal the secret to never recruiting the wrong person into your business ever again when he speaks to MiNetwork members at the next London Chapter meeting taking place in March.
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How agency owners are intending to grow their businesses in the year ahead will be the subject matter in March when Intermarketing Agency opens the doors of its impressive new Headingley offices to host MiNetwork’s next bi-monthly chapter meeting... Read more
How marketing services agencies are planning to achieve growth during 2013 is going to be at the top of the agenda at MiNetwork’s North West chapter meeting in March as specialist creative industries accountancy firm The Wow Company will be... Read more
Former procurement and buying boss Christopher Barrat is set to speak at MiNetwork’s next bi-monthly Chapter meeting in Birmingham and give some insights into how agencies can win more business by understanding how large clients think and operate... Read more
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