As the demise of third-party cookies approaches fast, advanced contextual advertising solutions are being tipped as one solution to help plug the targeting gap for digital marketers. However, while contextual campaigns are generally regarded as...
With the pandemic scare continuing in many countries and the borders still being closed, tourism has been impacted severely last year. While countries are grappling with it, Singapore Tourism Board has launched a unique initiative ‘Singapore...
Sebamed, the German soap brand that has been part of USV Limited India for over a decade now, has launched the second campaign in an ongoing series focusing in on its science proposition.
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It is a matter of course that when a downturn rears its ugly head, the first budget to be slashed is marketing. But Covid-19 hasn’t been just any old downturn. Unlike a ‘normal’ recession, this time around, consumers are still...
