News - Advertising

News - Advertising

Experiential marketing to promote Carole Matthews novel sees creation of edible London garden

To celebrate the launch of Carole Matthews’ novel ‘the Cake Shop in the Garden’...

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Samsung looks to balance scale with ‘thoughtful marketing’ to spur mobile sales

Samsung looks to balance scale with ‘thoughtful marketing’ to spur mobile sales video

Samsung is taking a more calculated approach to promoting its flagship smartphone for the year,...

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Happy Birthday YouTube – What the platform means to brands, vloggers and agencies

In a decade YouTube has grown from a platform for amateur videos to one that distributes original...

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