If the increase in programmatic trading leads to standard ad formats becoming "too commoditised" there’s a risk publishers will ditch them in favour of more content-led advertising, according to Dennis Publishing’s head of... Read more
Three quarters (76 per cent) of the top 50 UK technology and telecoms brands have a mobile-ready site, yet only 38 per cent of them optimise their paid search campaigns for mobile, according to the latest audit from the Internet Advertising Bureau... Read more
Cancer Research UK’s bold new ambition to increase cancer survival rates is embodied in the charity’s new campaign ‘We will beat cancer sooner’ which debuts tonight on ITV during Long Lost Family.
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Chief executives at Unilever, Next and WPP are among some of the bosses that are paid an average 143 times more than their average employee, according to analysis released today by the High Pay Centre think-tank.
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Another film in the excellent Unquiet series for The Sunday Times focuses on their reputation as a platform for the very best photojournalism. The newspaper was the first to include a colour supplement and it became a magnet for great advertising... Read more
Best one yet in this distinctive and quirky campaign. Love the production design, which signals something is slightly unreal ahead of the revelation itself, and the camera angles too - the family gathering round to admire nana's achievement is... Read more