News - Advertising

News - Advertising

'What we do today has nothing to do with what we will do in five years' – Publicis Worldwide CEO Arthur Sadoun

It's a bitterly cold November afternoon in New York City as The Drum arrives in the lobby of... Read more

56% of online display ads are not seen by consumers, claims Google in first ad-viewability study

More than half (56.1 per cent) of online display ad impressions are not seen by consumers,... Read more

Absolut commemorates iconic Andy Warhol painting in airport brand experience

Absolut has used DOOH at a variety of airports, including London Heathrow, to offer a brand... Read more

Coca-Cola’s ‘Holidays are coming’ ad tops ISBA’s list of best Christmas ads from the past

Coca-Cola’s ‘Holidays are coming’ ad tops ISBA’s list of best Christmas ads from the past video
Coca-Cola’s ‘Holidays are coming’ ad tops ISBA’s list of best Christmas ads from the past video
Coca-Cola’s ‘Holidays are coming’ ad tops ISBA’s list of best Christmas ads from the past video

The Coca-Cola ‘Holidays are Coming’ ad has been voted the best Christmas ad from the... Read more

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