The world’s biggest advertiser has a new media chief in the US. Procter & Gamble Co. has named Kristine Decker as brand director North America Brand Operations to oversee its estimated $3 billion-plus U.S. media outlay.... Read more
This very clever ad for the Jeep Cherokee offers a test drive with a twist: the roads along a city block are turned into off-road terrain. Unsuspecting drivers - filmed in situ - are at first mystified at the detours they're asked to take, and... Read more
MasterCard has been given top honours in The Midas Awards’ first-ever Midas Brand Report, which ranks financial institutions and their advertising on a global scale. The agencies credited with the brand’s marketing success are MacLaren... Read more
Weve has pulled the plug on its Beacon-based Pouch loyalty app less than 12 months after it launched as it looks to focus efforts on developing new advertising and payment initiatives for advertisers.
... Read more
What a terrific little film quietly endorsing Shredded Wheat - about a dad who's revived his love of early Northern Soul and eats reasonably healthily in order to stay trim for his dancing gear. He talks about the ritual of getting ready for... Read more