News - Advertising

News - Advertising

Why British Airways believes marketing and commercial can work together for the customer

Marketing and commercial are uneasy befellows, but British Airways has restructured internally in... Read more

Creative Showcase: Featuring Engine, McCann New York and Bray Leino

Creative Showcase: Featuring Engine, McCann New York and Bray Leino video
Creative Showcase: Featuring Engine, McCann New York and Bray Leino video

Welcome to The Drum Creative Showcase. ... Read more

Nearly 1,000 marcomms merger and acquisition deals completed in 2014 as activity quickens

The marketing communications sector saw 972 mergers and acquisitions (M&A) take place in 2014... Read more

YouTube’s first Super Bowl stream to inform viewers what makes a good Half Time show ad

YouTube’s first Super Bowl stream to inform viewers what makes a good Half Time show ad video
YouTube’s first Super Bowl stream to inform viewers what makes a good Half Time show ad video

YouTube is going to bust out its biggest stars to steam an alternative half-time show during this... Read more

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