Categories Marketing Agencies Creative Media Sustainability Technology

Advertising

Scrabble letter pieces spell out the message 'consume less' against a green background

04 Apr 2024

4 min read
Green messaging needs to be engaging as well as compliant
The Drum Network
The Drum has partnered with Google to bring you ‘Ready. Set. Grow.

26 Feb 2024

8 min read

Sponsored

The marketer’s moment: an essential guide to advertising measurement in 2024
Promoted
An old-fashioned CRT TV, turned into a fish bowl

23 Feb 2024

6 min read
We ask marketers: Will the TV ad ‘slump’ keep getting worse, or is change coming?
Future of TV
Jean-Baptiste Godinot, executive vice-president, Christelle Llobet, vice-president of operations; Thierry Lecat, vice-president of production, and Hugues Ossart, senior global marketing director at Gameloft

09 Feb 2024

6 min read

Sponsored

How brands can align their interests with the interests of gamers
Promoted
Woman with electronic signals going though the head

31 Jan 2024

5 min read

Sponsored

Predictions 2024: effectiveness will be the next frontier in the AI battle
Promoted
Mail Metro Media takes over The Drum Labs to launch latest flagship research

16 Jan 2024

7 min read

Sponsored

Consumers expect brands to solve the sustainability crisis – but how can they do it?
Promoted
Restaurateur businesses owners use their phones to use an ad platform

15 Jan 2024

5 min read
How ad platforms are revolutionizing the way your favorite restaurants do business
Open Mic
AI, coupled with expert human minds, propels innovation in adtech

11 Jan 2024

4 min read

Sponsored

Redefining frontiers: the intersection of AI and progressive product development in adtech
Promoted
women holding phone and scrolling

09 Jan 2024

5 min read

Sponsored

Reducing friction to build connections: 7 CX trends to prepare for in 2024
Promoted

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024