Heineken is continuing its ‘Open Your City’ campaign with the launch of a new TV and cinema commercial – ‘The City’ – and OOH campaign featuring national proximity media and a London-focused push, including an... Read more
As the deadline for the Drum Network Awards approaches, The Drum has been speaking to some of this year's judges about what they feel constitutes a great agency business and what they will be looking for from the agencies vying for top honours... Read more
Brands investing in native advertising are embarking on an “unhealthy” practice which risks identity and tone of voice being swallowed by surroundings, according to John Brown Media chief executive Andrew Hirsch.
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Lovely spot in which various pundits, players and managers do a Rorschach test to help discover how to optimise their performance. Naturally most of them interpret the ink splotch as something to do with BT Sport - "talking points,... Read more
180 Amsterdam has appointed Ben Armistead to join its team as head of planning, where he will help with the agency’s future business plans as well as working with brands such as PlayStation and Qatar Airways.
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Puma positions itself as the bad boy of sportswear in this commercial made by JWT New York featuring Italian striker Mario Balotelli and Jamaican runner Usain Bolt. To be fair - of these two - only the former can really be considered a bad boy ... Read more
This entertaining ad is perfectly judged with its 80s power-rock-lite music and be-mulleted, twice-denimed hero. For years, it is revealed, our tiny muscle man has been attempting "to recreate the ice-cold refreshment of a Coors Light".... Read more