Bauer Media has built its brands and business on a deep understanding of its 22m audience. Bauer Knowledge is the home of unparalleled audience insight – and the Millennials Chapter is the first in a series of in depth studies into key audiences. The Drum and Bauer Media are working together to bring context and relevance as well as the implications of this year long study of the world of 16-34 year olds to life.
Bauer Media has developed a version of Maslow’s hierarchy of needs pyramid theory based on millennial behaviour.
They're not all digital natives
Resilience and flexibility the new behavioral attributes
How are agencies and their clients engaging with millennials?
The Drum and Bauer Media collaborate for the launch of a landmark study
Meet the new clans
Creating insight of everyday use to agencies and advertisers
By Victoria Harper, Assistant Editor, Grazia
Lena de Casparis, Acting Deputy Editor, The Debrief at Bauer Media
Go behind the scenes of Bauer Knowledge: The Millennial Chapter to meet our participants!
Bauer Media has developed a version of Maslow’s hierarchy of needs pyramid theory based on millennial behaviour.
They're not all digital natives
Resilience and flexibility the new behavioral attributes
How are agencies and their clients engaging with millennials?
Go behind the scenes of Bauer Knowledge: The Millennial Chapter to meet our participants!
The Drum and Bauer Media collaborate for the launch of a landmark study
Meet the new clans
Creating insight of everyday use to agencies and advertisers
By Victoria Harper, Assistant Editor, Grazia
Lena de Casparis, Acting Deputy Editor, The Debrief at Bauer Media
Bauer Knowledge: The Millennial Chapter is funded by Bauer Media but all content is editorially independent, except pieces labelled "brought to you by". Find out more here
Sign in to leave comments