As agencies go toe-to-toe to win and retain clients in a testing market, the chief growth officer is in hot demand. The Drum meets the first incumbent of the post at one of Australia’s major shops.
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Australia's review of online gambling advertising around sporting events has taken a turn after the country's Prime Minister Anthony Albanese called the ads "annoying".
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As the attention economy shifts to focus on definitions of quality, leading attention guru Karen Nelson-Field says brand interest in the Asia Pacific region is accelerating rapidly.
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One in four Australian school kids will be bullied this year. One in seven won’t tell anyone. Those 340,000 kids are the target of a powerful new campaign by anti-bullying charity, Dolly’s Dream.
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Australian brands and marketers are failing to prioritise data and privacy compliance, with just 11% possessing a strategy to adapt to looming privacy and consent changes.
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What happened when a plant-based brand showed up at Meatstock? The Drum spoke All G Foods, the Aussie food tech brand with a mission to revolutionise the alternative protein market.
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Australia’s peak digital advertising and marketing bodies have expressed concerns about the industry-wide impact of proposed changes to the country’s privacy legislation.
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Why knit a blanket when you can be under one? That's the thinking behind a new campaign aiming to break the stigma around sex for older Australians.
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Imagine digging a fork into an entree of mammoth. Australian food-tech startup Vow has made this a reality using DNA from an extinct mammoth to create a meatball – and make headlines around the world in the process.
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Jack Daniel's has embraced web3, creating a digital music treasure hunt in a bid to recruit and engage young adults with the 150-year-old Tennessee whiskey brand.
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