A good brand will always need a memorable logo which defines what the company does - a logo which connects with consumers... even if they do not know why.
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Thorne Travel company, the firm behind a cringe-inducing must-see ad, has announced a 110 per cent rise in bookings since the video went viral last week.
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Over 19,000 conversations have taken place online about Stoptober, research from Meltwater has found, with 68 per cent of participants coming from the UK.
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Mattel's newly rebranded Bob the Builder has been crushed by social media users as a result of the new photo-realistic design which has been pre-dominantly been called 'creepy'.
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‘Malaria’ began trending in London this morning following a well-intentioned tweet from supermodel Naomi Campbell congratulating Nobel Prize winner Malala Yousafzai.
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With over 13.3m people watching the final of Great British Bake Off last night (8 October) and a whopping 53,573 tweets sent with the hashtag #GBBOfinal in the past 24 hours, it is no wonder brands decided to take to Twitter during the bakery show...
Every minute, 347,222 tweets are sent, WhoIsHostingThis has revealed in its latest infographic, with seven of these containing racial slurs (in the English language).
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On the back of Sainsbury’s accidental public display of a private memo – telling staff to try to persuade customers to spend 50p extra in each visit – in a shop window, Lidl has created a campaign looking to save customers 50p...
Brand mascots including the Energiser Bunny, Twinkie The Kid and Smokey Bear helped ring the NASDAQ closing bell on Monday 29 September in honour of Advertising Week.
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One Sainsbury’s store has accidentally displayed a poster – which was supposed to be displayed in the private employee-only area of the shop – in the front window.
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Online retailer Made.com accidentally sent an email message to users saying it had launched in a new country – Scotland – and offering money off to those using the code AuchAye, despite the country voting to stay in the UK.
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Betfair gave ATM users in Tooting a surprise with over £10,000 given away in A Super Rich Cash Machine, as a promotion of new betting product ‘Price Rush’.
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American socialite Paris Hilton has been caught slumming it in a branch of Subway as the star stocked up on comfort food during New York Fashion Week.
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One of China’s largest cities has created a smartphone walkway to protect distracted mobile users from colliding with each other - and cars - to combat the rising number of accidents on the street.
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Transport for Greater Manchester and creative agency BJL have caught the eye of none other than fashion designer Victoria Beckham as she tweeted a local transport information poster out to her 7.8 million followers last night.
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An American designer has 3D printed a 10-foot tall castle in his backyard as a test for his formative plan to use the technique to one day mass produce houses.
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