Westfield and Snap Fashion, a website which allows users to search for an item of clothing using a photograph, have launched a style hub following research, commisioned by Westfield, which looked at how influencial social media is on a consumers'... Read more
British skin-care firm Dove has killed a series of planned billboards that called News Jersey the armpit of America. "Dove may not have realized New Jersey had such thin skin when it came to its reputation as the stinkiest state in the union,"... Read more
Budweiser, the official beer sponsor of the 2014 FIFA World Cup, today (5 March) unveiled an all new partnership with Fox Sports for a six-part documentary series as part of its Rise as One campaign.
... Read more
With more and more advertising bought through auctions to target a particular audience – such as search, social advertising and programmatic display – I wanted to take a look at what other media might become biddable?