A pyroclastic flow of colourful toys erupts in a sterile, all-white bedroom, defying gravity as Ode to Joy rings out. Dolls, Lego bricks and crayons hurtle through the air with slow-motion grace and a large yet elegant super informs us there's... Read more
“Fundamentally, we’re going from a company that makes web pages and monetises them through banner ads, to a company that make mobile apps and monetises them through native ads,” said Yahoo chief executive Marissa Mayer in the Q3... Read more
Angry Birds producer Rovio has partnered with YouTube to bring the video platform’s hit Slow Mo Guys to its Retry mobile game, a retro homage to the 8-bit era which its producers hope will become the next big thing.
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The Drum is bringing together agencies, brands and experts to explore new business insights at ‘Brief Encounters – New Business, New Relationships, True Love’, a special one-day event for agency professionals looking to improve... Read more
Content marketing is no longer a secret weapon. Businesses, whatever the size, are investing time and money in quality content to boost online presence and vital SEO rankings. More than 70 per cent of B2B marketers are producing more content than...
City Index has unveiled a targeted outdoor campaign running on digital screens at a number of stations in Central London, as part of a wider initiative to promote its foreign exchange offering.
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FremantleMedia has appointed former Publicis Entertainment’s managing partner Samantha Glynne to the newly created role of vice-president of branded entertainment as it looks to widen branded content tie-ups with advertisers for shows... Read more