The British Lions are following in the footsteps of Captain Cook and making their way to Australia. In this ad, funded by one of rugby's biggest corporate supporters, some of the great figures from previous antipodean adventures get to put on... Read more
Every fortnight The Drum publishes a selection of new creative work. Now you can vote for the... Read more
Nutella’s parent company Ferrero has retreated from an explosive social media backlash after it issued a cease and desist notice to an enthusiastic Nutella fan, who had initiated her own Nutella Day celebrations and marked it annually since 2007.
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International - 22/05/2013
Almost 70 per cent of marketing and communications agency employees believe that their health is affected by their work, according to a survey conducted by The Drum.
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We’re actually amazed that a brand like Typhoo has come to this – the use of a minor celebrity that you might just about recognise if you’re a fan of hillwalking shows (Ben Fogle) apparently running on a treadmill at home – and then sliding off it... Read more
London-based Pitch has been appointed to handle PR for the Glasgow 2014 Commonwealth Games.
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Deputy CEO of Tech City Benjamin Southworth has hit back at a recent report which revealed a skills shortage and lack of government support in the London tech industry, telling The Drum the findings are only part of the picture.
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This week, Nike has promoted the launch of its new England kit in an out of home campaign.
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Volkswagen Commercial Vehicles is today set to launch a partnership-focused brand promise, with a campaign created by adam&eveDDB.
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Vodafone has unveiled a new ad with Grey London to promote the RED price plan, following the unveiling of The Kiss last month.
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Johnston Press has that Stephen van Rooyen is to become the newest recruit to its board when he joins the media group on 1 June as a non-executive director.
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Bauer Media has today announced the promotion of Abby Carvosso to the role of group managing director, where she will assume responsibility for all London brands, including heat and Closer.
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Measuring by click-through rates should be a thing of the past, with “attention” the new currency for brand marketers, according to AOL’s digital evangelist David Shing.
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International - 22/05/2013
Stella Artois is to roll out a new campaign for its Cidre brand directed by Wim Wenders, who was behind the classic love story Wings of Desire.
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The Scottish Government has announced a £7m funding package to improve the digital connectivity of businesses, enabling them to better adapt to new technology.
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Steve Wilhite, created of the Graphics Interchange Format (GIF), yesterday announced that he was annoyed that people failed to pronounce the name of the file format correctly.
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International - 22/05/2013
Following the global merger of Digitas and LBi in February, DigitasLBi and Razorfish have revealed new, agency-specific international leadership.
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Global Radio has been ordered to sell-off eight of its channels in seven areas by the Competition Commission after it judged that a £70m acquisition of GMG Radio last year breached competition rules.
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