What did the Commonwealth Games Glasgow 2014 opening ceremony mean for Scotland the brand?

With all eyes on Scotland in a year of huge historical importance for the country – as well... Read more

'We're all delusional' – Neuroscientist and TED speaker Beau Lotto on why context is everything and why brands need to take notice

Context is everything. Information is meaningless. Just six words which, if truly understood,... Read more

Commonwealth Games: How creative are the Commonwealth countries?

Commonwealth Games: How creative are the Commonwealth countries? video
Commonwealth Games: How creative are the Commonwealth countries? video

Last night's Commonwealth Games Opening Ceremony showed us the Glaswegian idea of creativity,... Read more

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