26 September 2016

The Drum's Do It Day Live Blog: keep up with the latest news on changing the world in a day

Welcome to the live blog for this year's Do It Day event, which over the coming the weeks will capture the news and build-up to the day that the marketing indus...

27 September 2016

How McDonald’s and Omnicom plan to make zero-margin, performance-related pay a recipe for success

A zero margin, performance-related pay model might seem more beneficial for McDonald’s than Omnicom but both advertiser and agency are confident it’s the best w...

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